For your homeowner customers, Foundry siding offers the ideal combination of features: The authentic look of cedar without high maintenance. That means years of curb appeal without worry or hassle. But along with these features that make Foundry an easy sell, vinyl siding also offers a host of benefits directly for you, thanks to easy installation, light weight, and low waste.
As the building industry navigated the COVID-19 pandemic over the past 18 months, siding, like many categories, weathered the ups and downs—from uncertainties at the beginning to booming demand a short time later to the subsequent ebb and flow of supply challenges. The continued story is the strength of the new construction and remodeling markets, with particular focus on homeowners revamping exteriors and other areas of their homes.
But even in a year unlike any other, the trends we’ve witnessed and the core demands of building pros and their customers has, in many ways, also held steady, with familiar trends remaining at or near the forefront. LBM Journal explored what’s new, and what’s not, in its annual In Depth feature on siding, published this month.
Here are a few of the things they found:
Pandemic Increases Demand
As stuck-at-home homeowners refreshed their spaces, siding surged. “Many homeowners spent quarantine finally tackling their to-do lists, and the exterior was a great place to start,” Boral Building Products’ Brand Manager Ben Drury told the magazine. “We saw an increase in interest from DIYers, particularly in simple exterior projects that make a big impact, such as replacing aging siding, adding gable vents or decorative mounting blocks, or installing decorative trim.”
The magazine says the combination of a robust housing market and low interest rates is creating a positive outlook for siding in the coming months, too.
Continued success, of course, relies on manufacturers’ ability to meet the current challenges of supply and demand, said writer Mike Berger. One manufacturer noted that the industry could be taking 20% to 30% more orders daily if not for material and labor shortages.
Above all else, manufacturers said, keeping inventory stocked will be a critical factor and, alongside that, clear communication with customers is essential. “What we’re experiencing is unprecedented demand coupled with a 10-year undersupplied market,” manufacturer RoyOMartin noted. “Builders need to pre-order what they can; those who wait for prices to come down have lost contracts.”
Perhaps in conjunction with creating homes that are sanctuary spaces of respite, manufacturers report that clean lines and authentic details are still very much in demand. Within this, Modern Farmhouse and Craftsman looks continue to thrive, Berger noted. “Vertical and board-and-batten siding are quite popular right now,” Boral’s Drury explained in the article, with other manufacturers noting similar trends. “These installation approaches are an easy way to add dimension and visual interest to the home exterior. Vertical applications also can help elevate gables and other accent areas.”
Low Maintenance Rules
Low-maintenance has become so trendy it hardly bears being called a trend anymore, with “manufacturers report[ing] it as one of the single biggest differentiators when it comes to purchase decisions,” LBM Journal noted.
Products that mimic wood but without the associated upkeep continue to attract attention from older and younger buyers alike, neither of whom want to spend their summer weekends painting and staining but still cherish a natural, authentic aesthetic. (Try TruExterior Siding, made with a proprietary poly-ash material to combine authentic looks with high performance, or Foundry’s Grayne Shingle Siding, which perfectly replicates the look of cedar.)
The Supply Channel Is Adapting
Even before the social distancing brought by the pandemic, the industry was facing pressure to be more innovative and more willing to switch to technology-based inventory and purchasing solutions. “For years, physical displays have been a mainstay of product information and a key method for conveying how a product will look once installed,” Berger wrote. “But that was then—this is now. In addition to the tried and true, the successful LBM dealer will avail themselves of virtual tools to help impart product knowledge.”
Berger pointed to virtual design tools that show customers how products will look on their homes (such as the Virtual Remodeler tool) as one method. But even as technology infiltrates the buying process, nothing negates the need for dealers to understand the products they sell and the value they bring to customers in helping find the ideal solution for each project.
Manufactured stone once again has shown its ability to recoup homeowners’ remodeling investment. According to the Remodeling 2021 Cost vs. Value Report, an annual study by Remodeling magazine, manufactured stone veneer offers a 92.1% return on investment. That ROI is second only to garage door replacement.
The Remodeling Cost vs. Value Report compares the average costs of 22 remodeling projects with the value those investments will retain at resale. The study looked at the cost recouped from replacing a 300-square-foot band of vinyl siding from the bottom third of a home’s front façade with manufactured stone veneer (such as Boral Building Products’ Versetta Stone), sills, corners, and address block.
Manufactured stone veneer’s place in the study is slightly down from 2020, where it reached No. 1 with an ROI of 95.6%. Still, manufactured stone was 20 percentage points higher than the third project on the list, minor kitchen remodel.
Along with manufactured stone and garage doors, exterior products dominated the top of the Remodeling 2021 Cost vs. Value Report list, claiming 11 of the top 12 spots: fiber cement siding replacement (69.4% cost recouped); vinyl window replacement (68.6%); vinyl siding replacement (68.3%); wood window replacement (67.4%); wood deck addition (67.4%); steel entry door replacement (65.0%); composite deck addition (63.2%); fiberglass grand entrance (60.9%); and asphalt shingle roof replacement (60.7%).
“The trend of exterior replacements outperforming larger discretionary remodeling projects has been accelerated, no doubt, by a year in which COVID has made people reluctant to have contractors inside their homes, but yearning to improve outdoor spaces,” the Remodeling editors said. “It’s been a year when we’d expect decks to reign supreme, but the data doesn’t track what’s most popular. The Cost vs. Value report tracks the ratio of value over cost for 22 common remodeling projects, and in that ratio lies the rub: Material costs, especially for decking and pressure-treated framing lumber, went through the roof in 2020, bringing down the return despite the project’s value.”
Manufactured Stone Delivers Most ROI in Two Regions
Manufactured stone maintains a similar level of ROI when broken down geographically, with 90% or more of cost recouped across all regions. In two regions, however, manufactured stone came out on top: West North Central (North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri), with 94.1% ROI, and South Atlantic (Maryland, Delaware, Virginia, North Carolina, South Carolina, Georgia, Florida), with 94.1% ROI.
One of the most fun reveals at the end of each year are the various Colors of the Year announcements from manufacturers and color experts. They’re a unique reflection of the current moods of the populace and perhaps also a nudge toward where we expect to be headed in the coming 12 months.
This year was no exception, as three of the major Color of the Year announcements seemed to deliver on a similar theme of calm, hope, and grounding.
Here’s a look at the colors, what they symbolize, and how you can leverage them on your homes.
2021 Colors of the Year
For only the second time in 22 years, Pantone selected two Colors of the Year: Ultimate Gray (17-5104) and Illuminating (13-0647). The two hues “highlight how different elements come together to support one another,” the company says. “Practical and rock solid but at the same time warming and optimistic, the union of Pantone 17-5104 Ultimate Gray and Pantone 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.”
Sherwin-Williams named Urbane Bronze (SW 7047 (245-C7)), a rich, enveloping gray-brown, its Color of the Year. “Nature at its simplest and most elemental—embodying the richness of the Earth’s stone, metal, and wood—forges a feeling that’s grounded, meditative, and serene,” the paint manufacturer describes. “Let a color rooted in nature create a feeling of calm and bring all you cherish together.”
Paint manufacturer Benjamin Moore went for a richer neutral as well with its selection of Aegean Teal 2136-40, “a blend of blue-green and gray … an intriguing midtone that creates natural harmony,” as its Color of the Year. The hue, along with the other colors in the company’s Color Trends 2021 Palette, celebrates the simple pleasures of home, eliciting a feeling of calming positivity that embraces the viewer in its warmth. The aesthetic feels traditional but much more modern in tone.
“Every year, the Colors of the Year reflect what’s happened over the past 12 months, and that is very apparent in this year’s selections,” says Trisha Wagner, National Accounts Manager for Boral Building Products. “People have changed a lot in how they view their surroundings; it’s taken a turn from looking at home from outside in. And these colorscapes demonstrate that.”
How to Apply Trending Colors to the Home Exterior
Wagner points out that home aesthetics are no longer just about curb appeal. With the pandemic, home is also a workspace, vacation space, and much more—so how colors live is important. They need to be much more fluid, with a flow from inside to out, rather than a bold exterior color with a more neutral interior or vice versa.
Trending colors have a feel of the “new neutral,” with a natural tone but with a richness that keeps them feeling modern. In siding, Foundry’s Deep Granite color is one example.
“When I look at new construction projects, it’s not just siding and stone; it’s shake in the gable, multiple textures, but they’re all tonal. Texture and color fold and weave into this calm, serene space,” says Wagner. “It’s the same on the interior. We’re seeing less of the stark contrast, such as a single accent wall in a bold red. It’s more of a blend. It’s not just about one room, it’s about the palette throughout the home.”
There’s still a place for bold, but there’s an elegance to it. The bright red is still around, but in a deeper, earthier version that feels calm instead of overpowering. On the exterior, a neutral palette may pair with black-framed windows or a half wall of Versetta Stone’s Northern Ash hue. “That’s the foundation for some of these modern neutrals. We’re not going back to the boring hues. These are elevated, richer, calmer,” Wagner explains.
The Colors of the Year themselves can be easily weaved into a front door, shutters, and other accents, areas that showcase a trend without having to make a dramatic change.
“Colors are an absolute reflection of where we are this year,” Wagner says. “Color inspires. We shouldn’t be afraid of it, but it has to work with you.”
Ready to take advantage of the latest color trends? Atlantic Shutters can be matched to nearly any color, offering a perfect opportunity to incorporate similar hues to the Colors of the Year. And TruExterior Siding & Trim can be painted any color, making it easy to respond to the latest preferences.
The COVID-19 pandemic has influenced many aspects of our lives, and home design and exterior trends are no exception. As stay-at-home orders stretched out into months, homeowners turned to home improvement projects to keep themselves busy and whittle down neglected to-do lists. At the same time, many homeowners chose to relocate to new or existing homes in search of more space or outdoor-friendly properties.
Those shifts will likely continue to influence home trends in the months to come. Alongside those changes, there are some existing exterior trends that remain top of mind with pros and homeowners alike.
Easy upgrades: Staying at home means more time staring at ho-hum exteriors or facades in need of a facelift. Simple updates to the exterior, such as replacing aging siding, adding gable vents or decorative mounting blocks, or installing decorative trim, can go a long way to improving curb appeal while still remaining affordable and in reach of DIYers.
Outdoor living, elevated: Outdoor living has been trending for years, but the need for great exterior space is stronger than ever with the pandemic. For homeowners stuck in the house, the outdoors have become a much-needed place of respite. Making outdoor living areas even more inviting—with everything from integrated seating to warm lighting to a flashier grill—has become even more desirable.
Along with the deck and patio surfaces, your customers should consider how the surrounding façade looks, adding trim and other accents to make the space feel more refined and complete.
Awnings and overhead coverings, as well as fire pits and outdoor heaters, can help to extend the useability of those outdoor spaces during colder temperatures.
Updated offices: With more workers logging in remotely, creating home offices that are welcoming and well-designed is top of mind, and exterior siding products can make a perfect decorative element. Shiplap siding or panelized stone siding is an easy way to add an accent wall to elevate a guest bedroom into a cozy home office.
Window options and placement: More time at home means even more need for better indoor air quality and comfort. For windows, this means paying attention to placement to maximize both daylighting and cross-ventilation. Sound control options also should be considered to minimize disruptions during the work day.
Authenticity: Authentic siding and trim profiles, like TruExterior’s Craftsman Collection, offer the nostalgia of tradition and the comfort of the tried-and-true, fueling a greater sense of normalcy in a world that is anything but.
Multi-textured facades: Multi-textured facades continue among leading exterior trends. Blending multiple cladding types, such as a stone siding half wall with vinyl or poly-ash siding above, and incorporating shingles or vertical accents on gables and bump-outs helps distinguish homes along the streetscape and adds warmth and curb appeal.
Vertical and board-and-batten siding: Vertical and board-and-batten siding can add dimension and visual interest to the home exterior, particularly to meet demand for multi-textured façades and Modern Farmhouse looks. Vertical applications also can help spice up accent areas, such as gables. (Learn more about vertical siding here .)
Even after the restrictions of COVID-19 fade into memory, the idea of the home as a place of escape and sanctuary is likely to remain for some time. Simple touches can add physical and aesthetic comfort to secure the feeling of home.
If not for the parking lot out front and its multiple front doors, it would be hard to tell that the Chippewa County Family Project Teen Foster Home is anything more than a traditional residence. And that’s just the idea.
From inside to out, the 5,500-square-foot house in Michigan’s Upper Peninsula is designed to be welcoming for children in the foster care system, just like a permanent home would be.
“The committee wanted the kids to feel like they have a home, that they’re not just being placed in another facility,” notes Dan Arbic, owner of Arbic Construction in Sault Ste. Marie, Mich.
Inside, the house is divided into two sides, one for boys and one for girls. Each side has six bedrooms and three bathrooms, a kitchen, and common areas. In the center are offices and a living space for the house parent.
Arbic also owns a cabinet company, and he put those skills to work creating custom cabinetry and an upgraded hardwood trim package that ensured a cozy warmth to further the home-like feel. In developing the interior, the committee sought the input of local high school students, ensuring that not just adult perspectives were considered.
On the building’s exterior, the mission continued with an elevation, lines, and styling similar to traditional homes. The façade features all of the current trends, including a soft gray and blue color palette with robust white accents, and a varied façade. Horizontal siding on the lower walls combines with vertical siding on the second level, highlighted by eye-catching blue accent walls and gables clad in Foundry shakes.
Tapered columns wrapped in bright white Kleer PVC trim and warm stone flank the trio of entrances. The bright white trim is featured throughout the façade, including around the windows.
Foundry Siding was chosen in part for its ease of installation during the winter construction window; the material stays pliable, even in colder temperatures, ensuring fast installation.
The contractor also was able to perfectly coordinate the color with the rest of the exterior siding.
The winter installation also typically doesn’t bode well for keeping trim in pristine condition, but because Kleer trimboards feature TruEDGE technology, they resist dirt and are easy to clean. Plus, Kleer trimboards are wrapped in small-quantity KleerPaks to ensure they stay looking like new from the lumberyard to the jobsite to the walls.
“Foundry was easy to install, and it locked in a lot better,” Arbic says. “And Kleer, in its packaging, we received it without defects or scratches.”
This was Arbic’s first time using Foundry and Kleer, and based on experiences with other products, he had expected to have to replace some of the siding and trim due to expansion as the colder temperatures and clouds gave way to warmer sun. Instead, “We didn’t have to replace a stitch of trim,” he recalls. “Same thing with the siding—we had zero problems. It went up easy, even though it was no more than 25 degrees when we installed it. Nothing broke, nothing chipped.”
For Arbic, the ease of installation and the discovery of a new go-to exterior material was merely a bonus on top of a fulfilling project that involved so many within the community as they came together to support the needs of local teens.
ways, it’s business as usual in the siding market—authenticity is in demand,
low maintenance is a must, and the Modern Farmhouse continues to reign. And
while the pandemic shifted the way most of the industry is doing business, many
homeowners are using the extra time at home to improve their exteriors.
pandemic has created challenges for so many, it’s also driven many homeowners
to embark on improvement projects, particularly as they embrace the home’s role
as sanctuary. “During stay-at-home orders, many Americans have been making wish
lists for the ways they will have professionals make improvements once that’s
allowed in their areas,” Boral Building Products’ Vice President of Sales Jack
Delaney told LBM Journal. “Siding replacement is a perfect way to give existing
homes an instant facelift.”
also has the distinct advantage of offering outside work, which is isolated
from the homeowner and is easier to do safely as the pandemic continues, making
it an ideal option to consider for a facelift.
Popular Siding Trends Continue
facades continue to be in demand, manufacturers say, combining traditional
siding with stone and accents to help the home stand out and catch the eye.
despite some predictions that the Modern Farmhouse style has run its course,
the look remains popular, as homeowners desire the authenticity blended with
clean lines and a contemporary vibe.
has been in demand for the past few years, and we think that desire will only
get stronger as Americans look to their homes as a sanctuary,” Delaney said. “The
draw of tradition, of the tried-and-true, is likely to continue as homeowners
look for any sense of normalcy in these times.”
TruExterior Siding & Trim’s Craftsman Collection, offering the look of wood in seven authentic profiles such as Shiplap and Channel Bevel, is one way to deliver on that preference.
Low Maintenance a Must
The demand for low-maintenance materials is here to stay, as older and younger homeowners alike eschew the idea of painting their exterior every year. Two products to consider are TruExterior poly-ash siding and Foundry Specialty Siding, each offering a combination of durability and little upkeep.
Easy Installation in Demand
As the labor shortage continues, straightforward, speedy installation is key to maintaining schedules and ensuring long-term performance. (Try Versetta Stone stone siding, which has a panelized format that can be installed by traditional carpenters and contractors.) Building pros also are looking for a partner in their suppliers, one that can be both a single source of materials and provide value and knowledge.
Training Takes Off
With demand still high but face-to-face meetings off the table in many areas of the country, manufacturers have quickly implemented online training sessions. Boral Building Products, for example, has been hosting product knowledge workshops and live installation demonstrations. Check out some recorded classes on our YouTube channel or contact your rep to arrange a live session.
Learn more about the latest siding needs and trends by reading the full LBM Journal article here.
Vertical siding installation is on trend for a reason—blended with horizontal siding or other materials, it’s an ideal way to add dimension and visual interest to the home exterior, particularly as homeowners clamor for multi-textured façades. Vertical applications also are a great way to make accent areas a bit more interesting.
But installing vertical siding has some nuances both designers and installers should keep in mind. Here are a few things to consider when using TruExterior Siding in vertical installations.
• Choose the right style and profile: Vertical siding is most often used with Channel or V-Rustic profiles, but also can be achieved with Nickel Gap or Shiplap.
• Complement the home style: Vertical installations are commonly seen on both modern and traditional styles. If used across the full expanse of the façade, the look will decidedly lean modern or, depending on the other design elements, modern farmhouse; traditional exteriors should stick to accents, such as a gable or around an entryway.
• Follow installation instructions: Keep in mind that vertical installations of TruExterior Siding will require a few different steps than horizontal applications. These include:
–Make sure to install flashing above windows, doors, and roof lines as usual.
–If the height of the home requires more than one piece of siding installed vertically, create a belly band trim joint with a piece of 1×4, 1×6, or 1×8 trim (depending on preference) and Z-flashing above and below (see diagram). In vertical applications, the belly band is the best strategy for optimal moisture management and is usually more visually effective versus having random seams.
–Fasten each piece of TruExterior Siding at the tongue and on the face no less than 3/4″ from the edge and no more than 12″ along the length of both sides of the siding.
–Install a frieze board trim piece with flashing along the top edges of the siding under the soffits.
Click here to see more exterior project inspiration featuring TruExterior Siding.
When Michael McKinley’s 25-year-old home was destroyed by fire from an ember landing on its cedar roof, the architect turned tragedy into opportunity. He set out to redesign his new modern farmhouse utilizing state-of-the-art materials, including fire-resistant products like Boral TruExterior Siding & Trim and Boral composite roofing, and incorporating the knowledge he had gained over three decades as a designer.
“We’re 25 years into the future and, no matter how well you did it then, it’s not the same. All the factors change,” notes McKinley, principal of Michael McKinley & Associates in Stonington, Conn.
At 3,100 square feet, the new four-bedroom/three-bath house is about a quarter smaller—a size much more in tune with the empty-nest lifestyle McKinley and his wife, Kathy Calnen, now enjoy—yet lives larger.
“I’ve fine-tuned my skills in terms of design, becoming a lot more creative with smaller spaces, and thus more efficient,” the architect says. “That’s a key part of the home’s sustainability story.”
Having lived on the property for 25 years, the couple understood the character and movement of the sun and tailored the design accordingly. “The new house is a complete expression of the behaviors of the sun,” McKinley says. “The path of the sun leads you from the kitchen, around the living room, pivoting over the double-sided fireplace, and to the south/southwest-facing conservatory where we’re going to grow trees. This is both a spiritual experience and an energy saver in terms of heat and light.”
Along those lines, McKinley and Calnen were intentional in the selection of energy-efficient, sustainable products, including a geothermal system, a solar array, and radiant floor heat. An elaborate drainage system collects rainwater from the roof; water is stored in an underground cistern for use in the garden where Calnen grows enough vegetables to feed the couple as well as to help stock the local food bank. A farm table in the kitchen, positioned near the door to the gardens, has its own sink and bins for ease of use.
Traditional Meets Modern
Rather than the coastal shingle style of the previous home, McKinley opted for a modern interpretation of the traditional farmhouse, a nod to the surrounding landscape dotted with farmsteads and historic remnants of orchards.
McKinley’s blending of historic and modern includes a roofscape featuring multiple gables and pitches; the windows are configured traditionally, but with large, operable units that give a subtle nod to the expanses of glass typical of modern homes.
McKinley took a similar approach to the cladding, selecting Boral TruExterior Siding in a Nickel Gap profile—but oriented vertically and precisely installed symmetrically across the façades. To eliminate horizontal joints, installers incorporated an overlap, a more traditional feature that transforms into an elegant, solid look, almost like concrete, as you move closer. As the siding reaches higher on the wall, it merges with the horizontal plane of the overhangs, also made with TruExterior. “It’s quite the geometry study,” says McKinley, noting that the overhangs are exaggerated in some areas and kept to a minimum in others.
For the roof, Calnen created a custom blend of Boral Inspire Classic Slate, using Olive, Ash Grey, Evergreen, and Red Rock to create an authentic look. Inspire Classic Slate’s textured surfaces and deckled edges are modeled from authentic natural slates, imparting a controlled uniformity that epitomizes natural slate roofing.
The decision to use TruExterior siding and trim and Boral roofing was about much more than the aesthetics, however. It was an intentional choice made in part to ensure the home was more fire resistant than the previous dwelling.
Inspire Classic Slate roofing carries a Class A fire rating, a Class 4 Impact rating for hail, and a 110-mph wind uplift rating.
Made with poly-ash, a proprietary blend of fly ash and polymers, TruExterior Siding & Trim are certified by the California Building Commission for inclusion on the Wildland-Urban Interface Zone (WUI) Fire Area Products Listing. The product line is part of a relatively small group of cladding materials approved for WUI-designated buildings. TruExterior also resists insects, which will help the homeowners avoid the boring bees they encountered in the wood siding of their previous home.
Calnen tested two colors on the walls—a barn red and a warm white—and ultimately selected warm white, a further nod to the modern farmhouse style. It’s one more touch on a home that combines comfort with performance, authentic design with durability.
One of the hottest trends in exteriors right now is mixed-texture façades, in which stone, varying colors and textures of siding, and trim combine to create unique looks that set homes apart, highlight key features, and vary the streetscape.
With multiple brands under one portfolio, Boral Building Products makes it easy to mix and match cladding and trim to create one-of-a-kind exteriors that stand out while also standing the test of time. Even better, you can see what the home will look like before making a commitment with our new Virtual Remodeler tool. Simply upload a photo of the house, or use a similar home from our image gallery, select products and colors from Boral’s collection of brands, and get a real-time view of how the home will look. Give it a try here.
Looking for inspiration? Here are a few ways builders, remodelers, and designers are blending textures to create one-of-a-kind exterior facades:
Colors don’t have to be boldly different to make an impact. The brown-gray tones of the Foundry Split Shake siding, stone, and garage doors create layers of visual texture that unfold slowly on this home.
A small section of light-gray stone, along with the juxtaposition of horizontal and vertical TruExterior siding, give this L-shaped home a unique pop for a modern take on the popular Farmhouse look.
Combining Versetta Stone and Grayne engineered siding with a unique porch roof adds visual interest to this seemingly simple, smaller home.
Bumpout accents with TruExterior siding and stone block set this home apart from the plain stucco next door.
Foundry siding combines with rich stone and gable accents to evoke a cozy vibe.
Vertical and horizontal TruExterior siding, along with cedar-like shakes, create a visual feast across this all-white exterior.
Versetta Stone in the Ledgestone profile plays both a primary and secondary role in this exterior by Canadian Stone Interiors.
When used well, bold colors can add a tasteful pop of life to a home’s exterior. When used poorly, you can end up attracting negative attention.
Here are five tips from Trisha Wagner, senior product manager and an authority on color at Boral Building Products, to ensure your use of bold is gorgeous, not gaudy.
1. The best place for bold color is in a home’s decorative details
While it always depends on the house, bold colors are generally best used in a home’s accents, such as the shutters and front door. It’s one of the fastest ways to have a large impact and can completely transform a home’s look and feel. Even better, these details are often the easiest—and most affordable—to change later with either a fresh coat of paint or replacement.
2. Remember to coordinate One of the first things to consider when picking bold accents is the home’s siding color. You want to select accent colors, such as on the trim, shutters, and front door, that work well with the siding, so consult the color wheel for reference. As explained on Color Matters, “color harmony” can be achieved by choosing analogous colors (three colors side by side on the wheel) or complementary colors (directly opposite each other on the wheel). This can be especially helpful in moving beyond traditional colors. For example, instead of the typical pale yellow, try a deep maize yellow paired with red, coral, or cobalt accents.
3. Pay attention to the entire home exterior The front of the home isn’t the only area people see. Don’t forget to decorate the back and sides of a house, particularly since outdoor living is more important to buyers than ever before. A bare side or rear home exterior looks and feels unfinished; shutters and accents on these walls will add dimension and complete the look.
4. Find what works for you If clients are uncertain about incorporating bolder colors, encourage them to experiment with different tones before making their final selection. If a home’s style doesn’t support shutters, consider using just a bold trim color. You can also soften a home’s look by pairing white or cream trim with one or two bold accents. For a less-permanent option, incorporate bold colors into the landscape design, such as bright-red or -purple flowers and plants, a jewel-toned bird bath, or even a painted fence.
5. Don’t discount the power of white In the sea of tans and beiges that dominate today’s exteriors, white becomes a stark contrast that is a bold choice in and of itself. A crisp white trim against a richer-toned cladding is eye-catching and stands out from homes with cream accents.
Boral Building Products has launched the Virtual Remodeler, an online home design tool providing contractors and homeowners with a simple way visualize how their facade will look with different profiles, textures, and colors from the company’s comprehensive lineup of siding and trim products.
With Virtual Remodeler, launched during the 2019 International Builders’ Show, users upload a photo of an existing home or select a similar house from an online gallery. Using the program’s product interface, the user then selects from Boral’s siding, trim, and shutter lines, including Versetta Stone®, Kleer® Lumber, TruExterior® Siding & Trim, and Mid-America Siding Components®; the image updates in real time, revealing how the exterior will appear with each product and color selection. To further ease the process, the home design tool includes Color Harmony coordinating color families, each of which can be further changed and updated to suit the homeowner’s tastes and needs.
“Designing a home with fantastic curb appeal requires navigating an endless array of options, from the shape of the siding to the color of the trim to the size of the shutters. Boral’s new Virtual Remodeler tool eases the process for homeowners—and their remodelers—by helping them visualize how products will look on their house, much more than a small sample ever could,” says Becky Duffy, Director of Marketing for Boral Building Products. “Remodelers can ensure customers are happy with their home exterior before products are ordered and installed, leading to fewer surprises and greater satisfaction when the project is complete.”
Virtual Remodeler users can save multiple projects to work on later and compare. For a small fee, pros can have their image professionally mapped by Boral, which will increase the accuracy of the rendering’s appearance. And once a finished look is chosen, Virtual Remodeler will generate a product list for easy ordering through Boral dealers and distributors.
Remodelers and homeowners can once again count on exterior stone and siding to provide a solid return on investment, according to Remodeling magazine’s 2019 Cost vs. Value report.
An annual survey released in January, the Cost vs. Value report provides insights into which remodeling projects deliver the highest perceived return in resale value. Manufactured stone veneer, such as Boral Versetta Stone® stone siding, continues to be a safe bet, with a 94.9% recoup of investment at the national level. Though this is a small drop from last year, manufactured stone veneer ranks second-highest in ROI, after garage doors.
The 94.9% ROI for manufactured stone veneer is based on replacing a 300-square-foot continuous band of existing vinyl siding from the bottom third of the home’s front façade and replacing it with adhered manufactured stone veneer, sills, corners, and an address block, along with an entry archway with keystone and soldier course of flats on each side.
As in 2018, manufactured stone veneer offered the highest returns in the Pacific region (Washington, Oregon, California, Alaska, and Hawaii), at 110.4%. Returns were also particularly high in the East South Central region (Alabama, Mississippi, Tennessee, and Kentucky), at 107.7%.
Manufactured stone veneer offered the highest ROI out of all categories in the East South Central, South Atlantic (91.4%), West North Central (93.5%), and West South Central (98.3%) regions.
Exterior Investments Deliver Biggest Paybacks
Siding overall finished strongly, as well, with a fifth-best return on investment at 75.6%, just shy of the 76.7% recoup in 2018. In fact, out of the 10 projects with the highest returns, nine were exterior categories, including a wood deck addition, steel entry door replacement, vinyl window replacement, a fiberglass grand entrance, wood window replacement, and a composite deck addition.
“The reason for high returns on exterior projects, and especially façade facelifts, stems from the valuations set by the real-estate community. … ‘Curb appeal’ and ‘first impressions’ are central to a real-estate professional’s estimation of resale value,” Remodeling says. “The impact these impressions make is critical in setting the stage for what a buyer is willing to pay for a home.”
What’s more, projects like kitchen and bathroom renovations tend to be more individualized, which can mean some buyers may not like the look.
The overall percentage of investment recouped across all categories on average decreased slightly year over year. The magazine attributes the decline to the sharp increase in material costs over the summer, including those driven by tariffs.
When it comes to the outside of the home, what does this year hold? A few familiar looks as well as some emerging exterior trends. Here’s what to expect:
• Outdoor living: Demand for outdoor living spaces isn’t abating. In AIA’s annual Home Design Trends survey, architects named the outdoors as the No. 1 specialty room increasing in popularity.
• Low maintenance: This one will also sound familiar—home buyers, particularly younger buyers, simply don’t want to deal with painting, staining, and cleaning their façades and decks. In fact, the AIA survey lists low maintenance as the top product feature increasing in popularity. Expect composites and other low-maintenance materials for decks to continue to grow alongside demand for easy-to-maintain siding materials like TruExterior Siding & Trim, Kleer Lumber, and Grayne engineered siding.
• Darks and lights: Move over, earth tones. Consumers are increasingly drawn to the contrast of dark-colored siding against bright white trim. Trying to achieve this look? TruExterior Siding’s dimensional stability makes it an ideal fit for the darkest of paints, while Kleer trimboard’s TruEDGE technology and UV inhibitors ensure the trim stays brilliant white for years to come.
• Black trim: When trim isn’t white, look to black and dark browns. (Try TruExterior Trim, which can be painted dark hues, including black, without concerns about expansion or warping.) Also increasingly popular—the streamlined, sophisticated look of black window frames.
• Grays (for now): Gray is still a go-to hue, but its popularity could finally be waning. Boral Senior Product Manager Trisha Wagner reports seeing more reds creeping in and believes it may be one of the colors to affect gray’s go-to status.
• Match game: The coordinated look of a matching entry door, garage door, and window trim is in.
• Blending textures: The varied streetscapes created by blending stone and siding textures across the façade continue to dominate. As in 2018, the transitions between textures are a bit more seamless than in years’ past. Versetta Stone siding makes this trend easy, with a panelized format that installs with screws or nails.
• Authenticity: Also returning for 2019 is demand for historic looks brought by siding profiles such as nickel gap, shiplap, and board and batten.
• Modern farmhouse: Like it or not, the modern farmhouse style is sticking around for at least a little longer. Some designers are tiring of the look, but it’s still going to be popular among homeowners both inside and outside the house. “White [board-and-batten] siding delivers a ‘homey look’ and can provide texture and interest to an otherwise flat façade,” the Washington Post reports.
Professionals know it’s not only the quality of the product that determines how polished a home’s siding looks, but also how well it is installed.
While having on-site experience can develop the skills for top-notch installation, sometimes even the most experienced builders make mistakes. Here are four tips to ensure your Grayne and Foundry siding projects are beautiful every time.
1. Use the Right Tools Before you begin the installation process, it’s essential to be equipped with the right tools. Accidentally using the wrong tools can have consequences.
To cut the siding, use either a vinyl siding blade or a fine-toothed blade. If using a fine-toothed blade, be sure to install the blade in reverse for the best cuts.
Other tools to include on your checklist:
• Utility knife
• Caulking gun (to seal J-channel)
• Vinyl siding snips (to cut or trim siding panels)
• Siding removal tool
• Snap lock punch (to cut snap lock tabs and allow cut panels to be snapped into utility trim)
• Nail hole slot punch (to add nail holes if a panel must be face nailed)
• Trim nail punch (to add nailing holes if a panel must be face nailed)
2. Start with a Smooth Surface If the surface beneath the siding is uneven, even the best siding installation may be compromised. Take appropriate precautions to ensure a smooth, continuous surface.
For new construction, avoid using green lumber as the underlayment, as it typically has high levels of moisture. As the wood dries, it will shrink, leading to cracking and warping. These flaws in the wood can make the siding look uneven and poorly installed.
If you are re-siding a building, furring or complete removal of uneven original siding may be required to create a smooth surface. While this process may seem like a nuisance, it will help to ensure straight, stable replacement siding.
3. Plan for Expansion and Contraction To accommodate expansion, see siding manufacturers’ guidelines, as many panels install differently.
Always leave a minimum of 1/8″ gap at the nailing hem to accommodate changes from temperature shifts. If you’re installing siding in temperatures of 75 degrees F or higher, lessen the clearance slightly to at least a 1/16″.
4. Apply Panels Correctly One of the most common mistakes installers make when applying panels is driving the head of the fastener tightly against the nail hem. Allow approximately 1/32″ (roughly the thickness of a dime) clearance between the fastener head and the siding nail hem.
During installation, avoid face-nailing or stapling through siding. Face-nailing can not only cause ripples in the siding, but also prevents proper expansion and contraction.
When installing a siding panel, push up from the bottom until the lock engages, then let the panel relax down against the ledge of the previously installed panel. Without stretching the panel, reach up and fasten it into place. Again, be wary of tightness—the panels should not be under tension or compression when they are fastened. Once fastened, allow the butt edge to rest on the top edge of the course below.
The use of fly ash as the primary component in Boral TruExterior products is about more than sustainability: Fly ash is what helps make TruExterior a high-performing, dimensionally stable, long-lasting product for a range of exterior applications.
Scientists and researchers in Boral’s Innovation Factory, which takes its physical form at a laboratory in San Antonio called the Discovery Center, spent years developing Boral TruExterior, including seeking the ideal raw material that would provide the look of wood with properties superior to not only natural products but what was available in manmade products.
The answer lay in fly ash, a byproduct of coal-combustion power generation that typically is sent to the landfill but in recent years has been discovered as a beneficial material for products including brick and concrete. Our scientists discovered a number of properties that contributed to fly ash being the ideal raw material.
First, fly ash offers an ideal shape and size for balancing inexpensive inorganic material with expensive polymer adhesives. When manufacturers create the base material for their product, which for siding is a mixture that flows into molds or is extruded, they typically combine several ingredients, one or more of which is a glue or resin to hold everything together and fill in the “gaps” between the ingredient particles. In the case of TruExterior, fly ash is bound with a polymer. Ideally, formulations use as much inorganic material as possible, and therefore less polymer filling in the gaps, to keep costs down. Fly ash is ideal because it is spherically shaped and comes in several particle sizes. The spherical shape, rare in natural materials available in such abundance, exposes less surface areas for a given volume to be covered by a polymer. And with many different particle sizes, smaller fly ash particles will fill in the gaps between larger particles, much like if you poured sand into a jar of pebbles. Both of these properties mean less polymer is needed to fill the space and coat the particles.
The spherical shape also helps the material flow more easily.
From a performance standpoint, fly ash material is inert and inorganic. And because it is stable, it doesn’t react significantly with the environment, which is what helps TruExterior Siding & Trim remain dimensionally stable amid changes in moisture and temperature.
The scientists in the Innovation Factory were able to harness these discoveries and create a completely new category of building products—poly-ash. The resulting siding and trim products in the TruExterior family offer the look and workability of wood, while offering exceptional durability; resistance to cracking, rotting, splitting, and insects; and a high level of dimensional stability during periods of moisture and temperature change.
Finally, the use of fly ash does offer an important sustainability story: Seventy percent of TruExterior products use the recycled material, which would otherwise be bound for the landfill.
To learn more about the benefits of TruExterior Siding & Trim, click here.
A growing diversity of innovative products is helping to fuel the latest exterior trends, according to LBM Journal’s annual In Depth feature on siding. Homeowners are clamoring for color and variety in their façades, while builders are not only trying to meet those aesthetic needs but also are seeking out easy-to-install solutions and product knowledge support.
Here’s an overview of trends and industry observations from LBM Journal’s report:
Mix and Match: A diversity of materials is contributing directly to one of today’s hottest façade trends: mixing materials. “Gone are the days when houses tended to be rather homogenous in terms of colors and textures,” magazine contributor Mike Berger writes. “In today’s siding market, it’s all about mixing and matching textures and products.”
Darker Colors: The magazine notes that darker colors are in growing demand, a trend that aligns well with TruExterior Siding, which can be painted any color, even black, thanks to its high levels of dimensional stability.
Authenticity: Buyers are craving products that offer the look of wood without the maintenance. “There’s an authenticity people want with products today,” TruExterior Siding & Trim Product Manager Aaron Sims tells the magazine. “They want it to look like wood. They want it to feel real. They want the details to be right. They want it to look very authentic to replicate a traditional Craftsman-style or Farmhouse-style home.”
Resilience: The increasing rate of natural disasters, from hurricanes to wildfires, is driving code changes in certain areas of the country. “To meet these needs, manufacturers are developing products to withstand the rigors of storm and fire,” Berger explains. The writer pointed to products like Grayne engineered siding and TruExterior Siding, which both meet California’s Wildland-Urban Interface (WUI) code for fire and the Florida Building Code for wind.
Labor: The ongoing labor shortage continues to be top of mind and, according to the NAHB, is currently builders’ No. 1 concern. This is driving demand for products that are easy and straightforward to install. Versetta Stone mortarless stone veneer, the magazine notes, offers the stone look without requiring the skill of a stone mason.
Training: Dealers and distributors can no longer just stock products, the magazine says, they have to be knowledgeable about those products, how they work, and how they compare to competitors’ offerings.
To read more trends and insights into today’s siding market, view the LBM Journal article in its entirety here.