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Foundry Offers a Range of Opportunities for Multifamily Projects

Foundry Specialty Siding

The appeal of Foundry Specialty Siding—the warm, rich look of cedar without the maintenance concerns—makes it not only an ideal option for single-family homes, but particularly desirable for multifamily apartment and condo projects.

Whether you’re building two-story garden apartments or a four-story mid-rise building, here a few things to consider about selecting Foundry:

• Budget-Friendly: Along with an affordable price point, Foundry offers several inherent properties that make it a valuable option. This includes a low scrap rate, and therefore less waste, easy installation with fewer crew members, and no required special tools or accessories.

• Low Maintenance: While Foundry offers the sought-after look of wood, apartment maintenance teams won’t have to deal with the typical maintenance or durability issues that come with natural siding. Foundry stays looking new with no need to paint and stain each year or concerns about insect infestation or moisture absorption.

• Color Options: For projects looking to move away from the typical creams and tans, Foundry comes in a variety of standard and weathered hues, plus more than 400 color-matched solids. This makes it easy to blend or coordinate with other siding products and accents and also to combine siding and trim colors into eye-catching looks.

• Diversity of Looks: Even in multifamily projects with multiple buildings, renters and buyers like their homes to feel different than their neighbors. Foundry is easy to combine with other siding materials, brands, and textures to create a varied façade. For example, start the wall with Versetta Stone stone siding, then transition to Foundry for the upper floors. Another common approach is a double-4, double-5, or triple-3 vinyl siding transitioning to Foundry. For an upscale look, blend brick with Foundry above. Foundry’s own shingle and shake profiles, including its Grayne Shingle Siding line, also combine to create an enticing exterior.

• Easy Installation: In large multifamily projects with tight construction schedules, Foundry’s ease of handling and installation can provide much-needed time and labor savings. At 5 feet, the panels can be carried and hung by one crew member, versus a two-person approach required for typical 12-foot panels. In addition, there’s no need to set up a two-person cutting station. A single installer can use a tape measure and snips to cut to size on the fly. Foundry also uses the same accessories as traditional vinyl siding, so it locks in without the need for special transitions while working up high on multi-story projects.

• Ordering Flexibility: Builders have tremendous flexibility in ordering Foundry in small or large quantities, so it’s ideal for any size job, depending on the façade design and desired aesthetic.

• Fire Rating: Foundry carries a 1A fire rating, stronger than some other vinyl options and ideal for multifamily projects.

Ready to learn more? Find your local supplier here.

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Versetta Stone Elevates Post-Frame Outbuildings

RR Buildings, Versetta Stone, outbuilding

Rural Renovators (or RR Buildings, for short) in Franklin Grove, Ill., specializes in custom post-frame outbuildings, with a reputation for quality craftsmanship and attention to detail. Founder Kyle Stumpenhorst’s love of the job shows through in every project in the company’s extensive portfolio, which includes an array of residential, agricultural, and commercial buildings.

As you look through RR Buildings’ project gallery and Instagram page, it’s hard not to be struck by the aesthetics. Rather than being staid or ordinary, the builder’s rural outbuildings catch the eye with pops of color on the roof or accent walls, interesting overhangs, and texture.

In some of the outbuildings, Stumpenhorst has added Versetta Stone stone siding to achieve a varied look and add a touch of softness to the metal facades. This building is just one example.

RR Buildings, Versetta Stone, outbuildings

A warehouse-like interior accommodates a Crossfit gym, along with a small storage area for the owner’s work truck and professional plumbing equipment. Using post-frame construction with open-span trusses provided not only installation efficiencies but also kept the interior space free of excess load-bearing beams that may have hindered workout equipment. Large rolling doors on the rear provide fresh air to gym-goers in warmer months.

RR Buildings, Versetta Stone, outbuildings

RR Buildings built the structure on a full foundation footing wall to avoid installing posts in the ground. On the exterior, Versetta Stone panelized stone siding in a dark Northern Ash color pops against the white metal cladding for an on-trend look. The stone, dark shutters, and timber frame porch add a touch of residential styling ideal for the building’s location on a family property. 

RR Buildings, Versetta Stone, outbuildings

See more from RR Buildings at https://rrbuildings.com/.


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Concerned About High Lumber Prices? Poly-Ash and PVC Trim Offer a Durable Alternative

lumber stack, lumber prices

The housing industry has thankfully been one of the rare economic strongholds during the pandemic, seeing steady or rising numbers across multiple datapoints. But the supply challenges impacting various industries around the country have hit the residential construction market too: The NAHB reports that supply shortages are leading to skyrocketing prices in wood products, including a 120% increase in lumber prices since mid-April and a 138% increase in OSB versus a year ago.

The impact has become so severe, the association sent a letter to the Trump Administration urging it to intervene to encourage domestic lumber producers to increase production and work with Canada on a new Softwood Lumber Agreement that would end the ongoing tariffs.

But with the construction and home improvement markets booming, many builders and remodelers don’t have time to wait for lumber prices to decline and supplies to refresh. Non-wood trim products, such as TruExterior Trim and Kleer Lumber, can offer immediate relief, with ready supply and U.S. manufacturing—along with high-performance attributes that eliminate some of the drawbacks of natural, moisture-prone materials.

Made with Boral’s proprietary blend of polymers and fly ash, TruExterior Trim combines authentic wood looks with high performance and low maintenance. TruExterior Trim provides a high level of dimensional stability along with durability for resistance to warping, cracking, and splitting. As a result, the trim requires no sealing of ends or cuts in the field, it can be used in ground-contact applications, and it can be painted any color, including dark hues.

TruExterior trim is a solution to rising lumber prices
TruExterior Trim

And because TruExterior is made in Salisbury, N.C., with raw materials sourced locally, it’s not facing the supply chain issues of some wood species.

Kleer Lumber’s trim line is made with expanded cellular PVC and, like TruExterior, offers the premium look of wood but without the concerns about the effects of moisture or insects. In fact, it’s backed by a limited lifetime warranty against splintering, rotting, delamination, and swelling. Kleer trim, which is sold in eight trim widths and in sheets, can be installed in contact with the ground. Kleer Lumber is manufactured in Westfield, Mass.

Kleer Trim is a solution to rising lumber prices
Kleer trim.

Both Kleer and TruExterior offer easy workability for a range of uses, from traditional trim applications and decorative millwork to pergolas and flower boxes.

Explore the possibilities on our Instagram page.

Feature image: antmoreton from Pixabay

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7 Tips to Improve Your Website’s SEO

search engine optimization, website analytics

When customers are looking for information on the internet, it tends to always start with a simple search.

Search engines are the “middlemen” that work to connect businesses to customers who are in need of their goods and services. And there are ways you can help the search engine’s artificial intelligence (AI) find your websites, facilitating potential customers to connect with you faster.

Search engine optimization, or SEO, is a strategic way of positioning content on websites to ensure higher rankings in search engines. The higher you rank, the more likely your website is to land in front of potential customers.

Here are 7 tips for improving your website’s SEO to rank higher on search engine inquiries.

1. TEST THE WEBSITE SPEED

When ranking websites, speed is one of the first things Google and other search engines look at. Speed matters because users will leave sites that take too long to load.

And keep in mind that SEO AI will look at both the mobile and desktop speed. Your site must run fast on both to rank higher.

There are tools offered to help check speed; one is Google Developer.

2. ADD VIDEO AND IMAGES

Having videos and images on a website will always rank the site higher—provided you use them where they make sense. The AI will favor your site when the videos and images help elevate the content. AI does not favor pictures over videos or videos over pictures, which provides tremendous flexibility.

3. FIND AND FIX BROKEN LINKS

There is nothing more disappointing to a website visitor than clicking on a link that doesn’t work. As such, Google and other search engines will rank websites with broken links lower.

Fewer broken links also will result in lower bounce rates and exits from your website. There are tools that can help you find broken links for free, or it can be done manually .

4. ANSWER THE QUESTIONS PEOPLE ARE ASKING

If you can figure out and understand the questions your customers are asking, and then provide the answers to those questions, your website will rank higher in search engines.

When customers search the internet, they are asking questions that may not directly link to your services or products but are related. If you can create content that answers relevant questions, your brand can be put in front of the consumers, and you can gain their business.

For example, remodelers might create content around common homeowner questions such as “What siding is best for my home” or “How do I improve my home’s curb appeal?” Having blog posts or other content on your website that answers common questions can help lead potential customers to your site.

Also, every good question has a follow-up question. Try your best to understand and answer the next question that comes after the first set of questions.

5. HAVE A STRONG CALL-TO-ACTION

A strong website will have an even stronger call-to-action (CTA). When a customer lands on your site, you should always have a goal in mind. It could be having them sign up for your newsletter, getting them to schedule a discovery session, or encouraging them to follow you on Instagram.

You want to make sure you have a clear task for them to complete. Google and other search engines will rank websites with higher task completions (such as subscribing to your newsletter) better than those with lower completion rates. 

If the customer does not complete the task and ends up back in the search results, the search engine will rank your site lower because it is an indication that your website does not answer the customer’s questions or needs.

6. DON’T FRET TOO MUCH ABOUT KEYWORDS

When SEO rules and ranking first became a hot topic for businesses, keywords became the focus.

As search engines continue to evolve, focus on keywords is not as essential. Customers are using long-form questions with tools like talk-to-text, and AI is becoming more sophisticated. Instead of focusing content on specific words, spend the time making sure you are providing the best content for your customers and answering the right questions.

The search engines will rank you higher for better content versus using a keyword over and over.

7. EARN INCOMING LINKS TO YOUR WEBSITE

Another way to earn higher rankings on search engines is to have other sites link to yours.

It is not necessarily about the number of links to your site, but the overall quality of those links. For example, if a big media outlet links to your site compared to a low-traffic blog, the big media outlet has a higher reputation and a more powerful link.

Keep in mind that Google and other search engines do not allow websites to buy links to their website; in fact, you can land on the “bad” list and lower your ranks drastically. Don’t do it.

It is better to work on networking and tasking PR professionals to publicize your content to help earn links to your site.

Though ranking can be challenging, the reward of being ranked higher in search engines is worthwhile.

A strong SEO strategy can help ensure potential customers can find you and that search engines put your business in front of those customers as the best solution for their needs.

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5 Insights from LBM Journal’s Siding Review

LBM Journal magazine, siding trends

In many ways, it’s business as usual in the siding market—authenticity is in demand, low maintenance is a must, and the Modern Farmhouse continues to reign. And while the pandemic shifted the way most of the industry is doing business, many homeowners are using the extra time at home to improve their exteriors.

LBM Journal’s annual In Depth feature on siding takes a look at the current trends in siding and siding sales. Here’s some of what they found:

Siding Market Remains Strong

While the pandemic has created challenges for so many, it’s also driven many homeowners to embark on improvement projects, particularly as they embrace the home’s role as sanctuary. “During stay-at-home orders, many Americans have been making wish lists for the ways they will have professionals make improvements once that’s allowed in their areas,” Boral Building Products’ Vice President of Sales Jack Delaney told LBM Journal. “Siding replacement is a perfect way to give existing homes an instant facelift.”

Siding also has the distinct advantage of offering outside work, which is isolated from the homeowner and is easier to do safely as the pandemic continues, making it an ideal option to consider for a facelift.

Popular Siding Trends Continue

Multi-textured facades continue to be in demand, manufacturers say, combining traditional siding with stone and accents to help the home stand out and catch the eye.

And despite some predictions that the Modern Farmhouse style has run its course, the look remains popular, as homeowners desire the authenticity blended with clean lines and a contemporary vibe.

“Authenticity has been in demand for the past few years, and we think that desire will only get stronger as Americans look to their homes as a sanctuary,” Delaney said. “The draw of tradition, of the tried-and-true, is likely to continue as homeowners look for any sense of normalcy in these times.”

TruExterior Siding & Trim’s Craftsman Collection, offering the look of wood in seven authentic profiles such as Shiplap and Channel Bevel, is one way to deliver on that preference.

Low Maintenance a Must

The demand for low-maintenance materials is here to stay, as older and younger homeowners alike eschew the idea of painting their exterior every year. Two products to consider are TruExterior poly-ash siding and Foundry Specialty Siding, each offering a combination of durability and little upkeep.

Easy Installation in Demand

As the labor shortage continues, straightforward, speedy installation is key to maintaining schedules and ensuring long-term performance. (Try Versetta Stone stone siding, which has a panelized format that can be installed by traditional carpenters and contractors.) Building pros also are looking for a partner in their suppliers, one that can be both a single source of materials and provide value and knowledge.

Virtual Training Takes Off

With demand still high but face-to-face meetings off the table in many areas of the country, manufacturers have quickly implemented online training sessions. Boral Building Products, for example, has been hosting product knowledge workshops and live installation demonstrations. Check out some recorded classes on our YouTube channel or contact your rep to arrange a live session.

Learn more about the latest siding needs and trends by reading the full LBM Journal article here.

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Idea Gallery: 5 Gable Ends

Foundry split shake, gable ends

Dressing up gable ends can add a pop of interest to the home—and isn’t hard to pull off, whether with a new siding texture, a simple window, or a decorative louver.

Here are a few approaches to gable ends from projects around the country:

Foundry Split Shake siding, vinyl siding, gable end

Multi-textured facades are in big demand, and switching up the gable’s cladding, such as this home featuring Foundry 7” Split Shake siding, is a great way to do that.

TruExterior Siding, poly-ash siding

Small windows on these two gables, featuring TruExterior Siding, add just enough to keep the gable from feeling too staid. At the same time, they maintain the home’s clean look and avoid diverting attention away from the exterior’s more compelling configurations and shapes.

gable end, gable vent, Mid-America

The bright white color and decorative elements on this Designer Round Vent with Keystone from Mid-America Components brightens up the façade and pairs perfectly with the brilliant white soffit and trim above.

Half-round gable vent, Mid-America

Gable vents don’t have to be dramatic to bring a touch of class. This Half Round gable vent is just a few shades away from the off-white siding, lending a subtle, elegant style.

TruExterior Trim, board-and-batten, gable end

Board-and-batten cladding, made with TruExterior Trim, and three simple windows infuse a Modern Farmhouse appeal to this gable. Learn how to replicate this look here.

Want more inspiration for gable ends? Follow our Instagram page for frequent updates and project images.

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Fun Home Projects Using TruExterior Trim and Kleer Lumber

Kleer Lumber, Adirondack chairs

Looking for an easy way to add eye candy to the yard? The same attributes that make Kleer Lumber and TruExterior Trim ideal for creating eye-catching exterior façades—durability, low maintenance, and easy installation—make them the perfect material for quick-and-easy home projects to add pizzazz to the outdoor space.

In a previous blog post, we showed you the fun bird houses members of our sales team made using scraps up Kleer and TruExterior. In between conducting virtual trainings and attending to customers from their home offices, they’ve continued to demonstrate their creativity—and the workability of the two materials—with flower boxes, chairs, and other fun outdoor projects.

Take a look:

TruExterior trim, flower box

For these pretty flower boxes, TruExterior Trim’s moisture resistance and superior dimensional stability mean they’ll perform well and require less maintenance while still offering the look and grain of wood. Easy workability and no sealing of cuts makes installation a breeze, too.

TruExterior trim, flower box

TruExterior comes pre-primed and ready to paint any color, so these bright blues and reds will last.

TruExterior trim, flower box

Want something more rustic? Trim scraps and a custom finish helped create this look of old barn wood. Behind the rough-around-the-edges aesthetics, though, is the same modern performance and durability of TruExterior Trim.

Kleer Lumber flower box

This beautiful flower box features Kleer Lumber, which comes in a brilliant white color to catch the eye as well as provide a backdrop for bright-colored flowers. Made with cellular PVC, Kleer sheets and trimboards won’t splinter, swell, rot, or delaminate, so they can be installed in contact with the ground or other potentially wet surfaces.

Kleer Lumber, Adirondack chairs

The ability to mill Kleer means the possibilities for projects, whether beautiful trimwork on the façade or these cozy Adirondack chairs, are nearly endless. Kleer can be left white or painted for a custom look.

Kleer Lumber, cornhole boards

Kleer’s surface, workability, and paintability make a great combination for these cornhole boards, as well.

Want more inspiration? Check out our Instagram page.

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How to Achieve Low-Maintenance Garage Bucks

garage bucks, TruExterior trim

Garage bucks, the trim along which the garage door runs, are essential to proper garage door installation. With a thermal stop over the top with a rubber flange, the buck helps form the door’s seal. It’s also one of the most moisture-prone areas of the exterior and therefore requires special attention to materials and installation.

When installing the garage buck, it’s ideal for the trim to be flush with the ground to help minimize air intrusion and bugs. However, many trim materials, such as engineered wood, fiber cement, or wood, cannot be used in ground-contact applications due to moisture absorption.

This is evident in the replacement project pictured here. The original garage bucks were painted pine, which proved problematic. As shown in the image below, the bottom of the trim is nearly rotted away due to the wood wicking moisture from the ground. The homeowner also had to paint the trim each year, as moisture and movement caused the paint to flake off. In addition, the wood was more vulnerable to insects.

garage bucks, trim
Before

To remedy the issue, the installer removed the pine trim and added TruExterior 1×6 trimboards in its place. In an area this prone to moisture, TruExterior offers a reliable solution: It can be installed in contact with the ground, it is dimensionally stable, and it won’t crack, warp, or split. Made with a proprietary blend of polymers and fly ash, TruExterior Trim is also low maintenance and can be painted any color, including dark hues, while offering the authentic look of wood.

Garage bucks, trim, poly-ash trim
After

If you haven’t yet tried TruExterior—this is the spot to give it a go. The quick replacement project for remodeling pros or DIYers will yield a cleaner look while dramatically reducing the home’s maintenance needs year after year.

For more information, visit the TruExterior trim page.

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Vertical Siding Installation and Inspiration

exterior inspiration, vertical siding, siding, TruExterior, poly-ash siding

Vertical siding installation is on trend for a reason—blended with horizontal siding or other materials, it’s an ideal way to add dimension and visual interest to the home exterior, particularly as homeowners clamor for multi-textured façades. Vertical applications also are a great way to make accent areas a bit more interesting. 

But installing vertical siding has some nuances both designers and installers should keep in mind. Here are a few things to consider when using TruExterior Siding in vertical installations. 

• Choose the right style and profile: Vertical siding is most often used with Channel or V-Rustic profiles, but also can be achieved with Nickel Gap or Shiplap. 

• Complement the home style: Vertical installations are commonly seen on both modern and traditional styles. If used across the full expanse of the façade, the look will decidedly lean modern or, depending on the other design elements, modern farmhouse; traditional exteriors should stick to accents, such as a gable or around an entryway.

Vertical siding, exterior inspiration, TruExterior Siding
Vertical siding made with TruExterior channel siding is ideal for dormers and complements the lines of the metal roofing.

• Follow installation instructions: Keep in mind that vertical installations of TruExterior Siding will require a few different steps than horizontal applications. These include: 

–Make sure to install flashing above windows, doors, and roof lines as usual. 

–If the height of the home requires more than one piece of siding installed vertically, create a belly band trim joint with a piece of 1×4, 1×6, or 1×8 trim (depending on preference) and Z-flashing above and below (see diagram). In vertical applications, the belly band is the best strategy for optimal moisture management and is usually more visually effective versus having random seams. 

–Fasten each piece of TruExterior Siding at the tongue and on the face no less than 3/4″ from the edge and no more than 12″ along the length of both sides of the siding. 

–Install a frieze board trim piece with flashing along the top edges of the siding under the soffits.

Vertical siding, exterior inspiration, siding, TruExterior siding, poly-ash siding
Combining horizontal and vertical siding is a great way to add interest and dimension to larger walls. 

Click here to see more exterior project inspiration featuring TruExterior Siding.

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Build a Birdhouse Using Kleer Lumber and TruExterior Trim

With authentic looks and high performance, Kleer Lumber and TruExterior trim are ideal for creating eye-catching exterior façades—any exterior façade. We challenged our sales teams to put that idea to the test and flex their creativity by building birdhouses in between the virtual meetings and training sessions they’re conducting from their homes during the pandemic. And they delivered with a collection of pretty snazzy designs. Lucky for the birds, both Kleer trim and TruExterior trim are low maintenance, durable, and suitable for any style.

If you’re looking for a fun project during stay-at-home downtime, check out our sales team’s creations below. They just might inspire you to build your own avian abode—or spark some ideas for your own home exterior.

The classic Craftsman with welcoming front porch:

Craftsman-style birhouse

The brand-loyal multifamily with room for the whole flock:

Multifamily birhouse

The cozy cottage with on-trend outdoor living space:

Simple birdhouse with picnic table

The Mid-Century Modern:

The ultra-modern:

Modern-style birdhouse

Which design is your favorite? Cast your vote on our Instagram page.

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Video: How to “Be a Good Neighbor” With Vantage Shutters

Vantage shutters

Nothing adds instant curb appeal to a home like the perfect pair of shutters. But those same shutters can detract from the exterior if they’re not maintained properly.

This new video from Vantage sums it up well:

If your drab exterior is fodder for neighborhood gossip, Vantage shutters offer an ideal solution. Along with adding a pop of color and style to the façade, Vantage shutters are engineered for durability. Made from advanced color-through PVC, the shutters eliminate worries about cracking, peeling, or fading; color lasts for decades without painting. 

And that means less maintenance, a longer-lasting look—and no pesky neighbors on your back. 

Neighbors like these:

The shutters come in four styles: open louver, raised panel, board-and-batten, and louver/panel. In addition, buyers can choose from a range of accessories, including elliptical arch tops, quarter-round arch tops, transom tops, and decorative hinges and S-hooks. 

See how Vantage shutters can give your exteriors a boost. Visit our inspiration gallery here. 

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Safety and Business Resources for Contractors During COVID-19

residential construction

The safety of employees, partners, customers, and visitors has long been a key mission for the residential construction industry. That focus is even more critical now as builders, remodelers, and contractors navigate the COVID-19 crisis while keeping both their businesses and their team members healthy.

Knowledge is power, and one of the best steps to take is to arm yourself with information from the experts. Here are a few resources from around the industry to help you determine the best practices and procedures to implement on your jobsites—and at your office. 

National Association of Home Builders
NAHB offers a host of extensive resources on jobsite safety during the pandemic, including a response plan template, jobsite checklist, a toolbox talk, jobsite posters, and more, each in English and Spanish.  

On April 16, construction sites across the country participated in the NAHB’s COVID-19 Job Site Safety Stand Down, a 10-minute work stoppage devoted to educating employees on staying safe and helping to flatten the curve. If you weren’t able to participate, click here to access the NAHB’s guide to the Stand Down, including a toolbox talk outlining prevention measures, jobsite best practices, and worker responsibilities.

OSHA
The Occupational Safety & Health Administration’s COVID-19 portal is robust, with guidelines on everything from identifying potential sources of exposure to prevention strategies and decontamination procedures.

Pro Remodeler
Pro Remodeler’s COVID-19 Resources portal has links to tools from the CDC, OSHA, and SBA, as well as a state-by-state tracker. In addition, you’ll find a range of business tools, including Build Aid, a free online joint conference featuring expert speakers presenting on everything from management to material procurement, as well as first-hand accounts and advice from fellow remodelers.

National Association of the Remodeling Industry
NARI also has a COVID-19 portal, featuring links to CDC and OSHA guidelines, the Dept. of Commerce’s Essential Workforce Tracker, and the Construction Industry Safety Coalition’s prevention and response plan. The website also offers updates on the association’s efforts to ensure construction is deemed essential, business-themed webinars, and loan guidance.

Builder magazine
Builder’s COVID-19 dashboard offers state-by-state tracking of limits to construction and building material supply. The publication is also hosting weekly webinars from Meyers Research. View a recap of the most recent webinar, discussing how builders are adjusting to the new normal, here.

Image: iStockphoto.com/photovs

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How to Install Versetta Stone

Versetta Stone installation

Versetta Stone offers the best of both worlds: The beautiful, timeless look of stone along with panelized installation that’s within reach of nearly any contractor or experienced DIYer.

Much like a traditional siding panel, Versetta Stone siding features an integrated nailing flange so it can simply be nailed or screwed into the wall. And unlike regular stone, there’s no need for mortar, scratch coat, or metal lath.

How easy is it to install Versetta Stone? It breaks down into the basic steps below:

  1. Gather your tools: You’ll need a hammer or screw gun, a circular saw, hand grinder, level, chalk line and tape measure, tin snips, brush, small screwdriver, masonry chisel, and a chop saw with continuous diamond turbo blade. You’ll also want to wear safety glasses or goggles, an N-95 mask, gloves, ear plugs or muffs, steel toe boots, and a hard hat.
  2. Estimate materials: Using provided formulas, calculate the area to be covered and how many panels are needed, along with corners, starter strips, and fasteners.
  3. Inspect and prep the area
  4. Mark your starting point and level lines
  5. Install the starter strip and, where needed, J-channel
  6. Install panels:
    • Install panels from the bottom to the top, one row at a time, lapping in a shingle fashion so the tongue seats completely in the groove.
    • Use screws with 3⁄8″ minimum head diameter and ⅛” shank with a length to penetrate the framing at least 1”.
  7. Install universal corners
  8. Install wainscot cap/sill and receptacle/light boxes if needed for the application. Use flashing, metal lath, and adhesive to affix receptable and light boxes.
  9. Clean dust with water and nylon bristle brush

Be sure to follow full manufacturer instructions to install Versetta Stone. For the complete step-by-step guide, download the Versetta Stone Installation Instructions here.

Watch a Versetta Stone wall installation:

Versetta Stone comes in three profiles—Ledgestone, a traditional dry-stack look; Tight-Cut, which features the look of cut-and-fitted stone; and modern Carved Block, offering the look of split-face stone.

Ready to buy Versetta Stone? Find a retailer here. Have installation questions? Contact our customer service department here.

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LBM Journal: Trim Buyers Crave Authenticity, Simplicity, and Durability

Much like other areas of the home exterior, consumers and contractors are looking for trim products that deliver authentic looks to boost curb appeal while ensuring low maintenance and durability, according to LBM Journal’s recent In Depth trim feature. “Homeowners are craving authenticity, and they also want their homes to be unique,” Boral Building Products’ Brand Manager Ben Drury told the magazine.

Here’s an overview of trends and observations from LBM Journal’s annual report:

  • Simple styles: Ornamentation is out, clean lines are in, driven in part by the continued love of Craftsman and Modern Farmhouse styles.
  • Dark colors: Homeowners remain drawn to dark colors, particularly dark blues and grays. Often, these hues are in contrast to white siding or the other way around. TruExterior answers this call, with the ability to be painted any color.
  • Durability is central: “Poor quality of wood, increasing material costs, lack of skilled labor, extreme weather events, and growth of consumer knowledge … are all having an impact on the direction of product development,” LBM Journal reports. “But perhaps the greatest driving factor is product durability.”
  • Labor shortages playing a role: Strains on labor are driving contractor demand for cellular PVC products, like Kleer Lumber, because they’re easy to install while still delivering the look homeowners desire.
  • Education is key: For dealer salespeople, it’s crucial to have a deep understanding of products in order to be a resource to customers and to help them solve exterior challenges. “Know more about your products than your customers do—and even about the products you don’t sell,” Drury advised. Good displays also are important, including vignettes showing how products and materials go together across the façade, particularly as demand for multiple textures remains strong.

To read more trends and insights into today’s trim market, view the LBM Journal article in its entirety here.

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In Life Cycle Analysis, Vinyl Siding Outperforms Fiber Cement

Foundry staggered shake siding, vinyl siding

Vinyl siding is a go-to product for many builders and remodelers, thanks to its affordability, durability, and eye-catching aesthetics. And pros concerned about sustainability can rest assured that vinyl ticks that box, as well.

According to the Vinyl Siding Institute (VSI), analysis by BEES, a tool from the National Institute of Standards and Technology that measures the environmental performance of building products using life-cycle assessment, vinyl siding’s life cycle outperforms that of fiber cement by two times and also has lower global warming impact and ecological toxicity ratings. In addition, fiber cement is responsible for more than 200 times the human health impact, while vinyl creates virtually no manufacturing waste, has significantly lower toxic emissions, and has only 19% of fiber cement’s ozone depletion impact.

These and other findings in the report support the vinyl siding industry’s long-held assertions about the sustainability attributes of vinyl, VSI says, including lighter weight for increased fuel efficiency during shipping, minimal material waste from installation, and durability, as well as the fact that vinyl doesn’t need paint, stain, or caulk. 

These advantages don’t come with sacrifice to aesthetics, which remains a top priority for most consumers. Foundry siding profiles capture the warm look and sought-after curb appeal of cedar. Choose from the charm and custom sophistication of shingles or the bold statement of staggered or split shakes, all with low maintenance and long-term durability.

Dive deeper into the BEES findings in a second report by VSI here.

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Simple Ways to Spruce Up Your Home With Versetta Stone

Stone is a sought-after material for home exteriors and interiors, thanks to a rich, eye-catching look that’s both beautiful and timeless. And Versetta Stone stone siding, with its panelized format, makes it easier than ever to add the beloved material nearly anywhere inside and outside the home.

Versetta Stone panels install easily with nails or screws—no mortar, scratch coat, or metal lath needed like traditional stone. The installation method is straightforward and approachable, so much so that experienced DIYers can create projects of their own.

Available in three profiles—Ledgestone, a traditional dry-stack look; Tight-Cut, which features the look of cut-and-fitted stone; and modern Carved Block, offering the look of split-face stone—Versetta Stone is well suited to traditional, transitional, and contemporary styles.

Here are a few easy projects to elevate your home using Versetta Stone:

• Bathroom wall: Want to make your master bath even more like a spa? Add warm stone behind the soaking tub for the cozy, rustic feel of a mountain lodge. (See more images from this bathroom here.)

Versetta stone bathroom, manufactured stone

• Mailbox: Wrap your mailbox post for a touch of literal curb appeal.

• Fireplace: The beauty of a stone fireplace is undeniable, but can be pricey. Versetta Stone makes it easier than ever to create that sophisticated look, whether through a simple surround or from floor to ceiling, like Northmade Farmhouse did.

Versetta stone fireplace

• Accent wall: Nothing adds a pop to a home office, living room, or bedroom like an accent wall. Instead of the once-trendy red wall, try adding stone for a fresh take.

Versetta Stone accent wall, Versetta Stone fireplace

• Porch columns: Wrap the bottom portion of porch posts for an instant, welcoming boost. We love this look from Erdmann Exterior Designs in Illinois:

Versetta Stone porch posts, Versetta Stone wall, manufactured stone

• Shed: A ho-hum storage structure can bum out your backyard. Versetta Stone panels can add contrast and interest to this seemingly simple outbuilding or bring pizazz to Cheryl’s she-shed. Oak Lane Structures in Indiana is an expert at elevating sheds with shutters, windows, and stone, as seen here:

Versetta Stone she-shed

• Kitchen backsplash: Tired of tile? Versetta Stone adds a unique twist to the kitchen backsplash. Try Ledgestone in Plum Creek for a traditional feel behind warm wood cabinets, Tight Cut in Northern Ash for a modern backdrop to an all-white kitchen, or blend whites with warm tones as this builder did:

Versetta Stone kitchen backsplash, stone backsplash

• Freestanding bar: Basement bars can feel a bit pedestrian. Add a professional touch by wrapping the bar in Versetta Stone panels.

• Deck accents: Have an awkward wall on your deck? Turn it into stone like this Mid-Century home:

Ready to try Versetta Stone? Find a retailer here.

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Foundry Adds Mountain Ash, Rustic Slate to Grayne Shingle Siding Lineup

Foundry Grayne shingle siding, vinyl siding

Foundry has added two new colors—Mountain Ash, a sandy white, and Rustic Slate, a bluish gray—to its Grayne shingle siding line. Each color was selected based on research by Renee Labbe, a leading color foresight strategist.

Foundry Grayne shingle siding, Rustic Slate, vinyl siding
Rustic slate

Consumer preferences today are landing on both ends of the color spectrum—whites and darks—with less demand for the in-between. Mountain Ash and Rustic Slate respond to these trends without feeling like a fad—they’re colors that will remain classic for years to come.

Foundry Grayne shingle siding, Mountain Ash, vinyl siding
Mountain Ash

Mountain Ash and Rustic Slate also are a perfect complement to Grayne shingle sidings’ distinctive graining patterns and sharp, crisp edges, which create natural depth and shadow lines for the authentic look of natural cedar without the associated maintenance. The new colors are available in the 7.5” Red Cedar profile.

Click here for more information on Grayne shingle siding.

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Cost vs. Report: Manufactured Stone Brings Largest Return on Investment Among Remodeling Projects

Remodeling 2020 Cost vs. Value Report

Remodelers and homeowners seeking the biggest bang for their buck will find it with manufactured stone veneer, according to the Remodeling 2020 Cost vs. Value report.

The annual Cost vs. Value Report examines which remodeling projects deliver the highest perceived return in resale value. In 2020, manufactured stone (such as Boral Building Products’ Versetta Stone), was the retrofit project with the highest ROI at the national level—95.6%, an increase from 94.9% last year. The only other project with an ROI in the 90% range was garage door replacement, coming in second at 94.5%.

The 95.6% ROI for manufactured stone is based on replacing a 300-square-foot continuous band of existing vinyl siding from the bottom third of the street-facing façade with manufactured stone veneer, sills, corners, and address block, along with outlining the entry archway and adding a keystone and a soldier course on either side.

Manufactured stone also offered the highest ROI of all categories in five out of nine regions: Pacific (Alaska, Washington, Oregon, and California), with a whopping 119.5% return; Mountain (Montana, Idaho, Wyoming, Nevada, Utah, Colorado, Arizona, and New Mexico), with a 100.0% return; South Atlantic (Maryland, Virginia, West Virginia, North Carolina, South Carolina, Georgia, and Florida), at 94.0%; West South Central (Texas, Oklahoma, Arkansas, and Louisiana), at 91.1%; and East North Central (Wisconsin, Michigan, Illinois, Indiana, and Ohio), at 88.0%.

Exterior Facelifts Continue to Deliver

As with the 2019 report, the 2020 Cost vs. Value study found that exterior projects dominated all others, capturing nine of the top 10 spots for ROI. Following manufactured stone and garage door replacement, those projects comprised fiber cement siding replacement, vinyl siding replacement, vinyl window replacement, wood deck addition, wood window replacement, steel entry door replacement, composite deck addition, and asphalt roofing replacement. Only minor kitchen remodels ranked as high, at 77.6%.

“The reason for high returns on exterior projects, and especially façade facelifts, stems from the valuations set by the real estate community,” Remodeling reported. “In order to make the best use of the Cost vs. Value tool, a remodeler has to think like a real estate broker. ‘Curb appeal’ and ‘first impressions’ are central to a real-estate professional’s estimation of resale value. Granted, a home’s exterior will only persuade potential buyers to see more, and first impressions can vary from one individual to the next. But the impact these impressions make is critical in setting the stage for what a buyer is willing to pay for a home.”

To read more analysis and see results, including those broken down to metro area, visit the Remodeling 2020 Cost vs. Value portal on Remodeling’s website.

Cost vs. Value Report note: © 2020 Hanley Wood, LLC. Complete data from the Remodeling 2020 Cost vs. Value Report can be downloaded free at www.costvsvalue.com.

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Trends and Products From the 2020 International Builders’ Show

International Builders' Show 2020

Attendee numbers—and attendee attitudes—remained strong at the 2020 International Builders’ Show Jan. 21-23. NAHB reports that nearly 65,000 attendees converged on Las Vegas, just a few thousand short of last year’s total. When combined with the co-located Kitchen & Bath Industry Show, attendee numbers soared to about 90,000. Not too shabby considering it was the show’s second consecutive year in Sin City.

“The strong attendance at this year’s show reflects the positive outlook for the home building industry and the enthusiasm that our attendees have for the future,” NAHB Senior Vice President of Exhibitions and Meetings Geoff Cassidy said in a statement. “Attendees continue to seek the innovative products, education sessions, and networking opportunities that only IBS can provide.”

If you weren’t able to attend, read on for a look at the trends, news, and highlights from the show floor and beyond.

IBS Trends: Easy Installation, Dark Windows, Smooth Siding

Visit enough booths and talk to enough people, and trends start to emerge. Here’s a bit of what our team saw on the show floor:

• Labor: The labor shortage continues to dominate conversations about builders’ and remodelers’ biggest business challenges, and manufacturers touted products accordingly. (Be sure to check out our Versetta Stone stone siding, which installs like a traditional siding panel with nails and screws.) In addition, the Home Builders Institute and The Home Depot announced a half-million-dollar grant to fund student training in home construction careers. Meanwhile, Fine Homebuilding continued its mission to #KeepCraftAlive.

Versetta Stone stone siding, manufactured stone veneer

• Black windows: Like last year, black window frames were everywhere. We also noticed an uptick in black window trim—coinciding with a decline in white window trim. (If you’re jumping on board this trend, be sure to consider TruExterior trim, which can be painted dark colors, including black.)

• Bookend colors: Along with dark accents, exterior siding, stone, and trim products are trending to both sides of the scale—lots of darks and, in direct contrast, lots of whites. Warm neutrals were scarce to nonexistent.

• Smooth siding: Smooth siding appears to be on trend as more manufacturers jump on board. Love texture still? Try our new TruExterior Reversible Shiplap/Nickel Gap, which comes in both smooth and wood-grain.

• Outdoor living: No surprise, outdoor living is here to stay, and manufacturers are responding with more options than ever to deck out the space with all the comforts of the interior. As just one example, our sister company, Kindred Outdoors+Surrounds, launched at the show with fire bowls, fire pits, fireplaces and surrounds, and outdoor kitchens.

Kindred outdoor living fire bowls

For even more prognosticating, check out NAHB’s latest trend report, released at the show. Top “most likely” features include walk-in closets, low-E windows, and laundry rooms.

Show Houses Reveal Consumer Preferences

Each year, a handful of showhouses offer a look at what today’s homeowners are, or will be, looking for, from the practical to the extravagant. This year was no exception:

• The New American Home, the show’s centerpiece demonstration home combined wow factor with “ahhh” factor, with water and fire features, flooring that resembles drifting sand, and a soothing color palette. Professional Builder walks you through it here.

And for more “TNAH,” check out Products magazine’s summary of 7 Design Ideas to Steal From The New American Home.

Photo courtesy Jeff Davis Photography (c) 2020

• The designers behind this year’s The New American Remodel leveraged advances in home performance technology to help demonstrate to showgoers how to achieve true net zero. Follow along with Professional Remodeler.

• The pre-fabricated, multi-million-dollar Sekisui Showhouse home renovation concept showcased Japanese homebuilding innovation to highlight the future of building. Las Vegas Review Journal provides a peek.

New From Boral

Boral Building Products’ portfolio of exterior products means you can find the perfect whole-house solution for any home, any design, and any budget. Check out our newest options to inspire your work:

• Versetta Stone Northern Ash: The easy installation and beautiful look you love about Versetta Stone stone siding in a dramatic new hue. This bold head-turner meets consumer demand for darker colors and accents on the exterior. See it here.

• Kleer Lumber Extruded Beadboard: Our new beadboard is extruded as one piece and sealed on all four sides to eliminate the open cells that may be prone to dirt intrusion—ensuring a brilliant white out of the box and on the jobsite. Learn more here.

Kleer Lumber, beadboard, cellular PVC trim

• TruExterior Reversible Shiplap/Nickel Gap: Two looks in one! The newest profile in our high-performance TruExterior Siding & Trim lineup comes in two formats: one features smooth Nickel Gap on one side and wood-grain Shiplap on the other; the second has wood-grain Nickel Gap on one side and smooth Shiplap on the other. Check it out here.

Boral TruExterior Reversible Shiplap Nickel Gap

• Foundry Grayne Shingle Siding Colors: Foundry’s Grayne shingle siding now comes in Mountain Ash, a sandy white, and Rustic Slate, a bluish gray, both a perfect complement to the sidings’ distinctive graining patterns and sharp, crisp edges. 

Foundry Grayne shingle siding

Want to stay up on the latest industry trends and product news? Subscribe to our enewsletter!

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Following Fire, Architect Redesigns Home 
With Modern Styles, Materials

When Michael McKinley’s 25-year-old home was destroyed by fire from an ember landing on its cedar roof, the architect turned tragedy into opportunity. He set out to redesign his new modern farmhouse utilizing state-of-the-art materials, including fire-resistant products like Boral TruExterior Siding & Trim and Boral composite roofing, and incorporating the knowledge he had gained over three decades as a designer.

“We’re 25 years into the future and, no matter how well you did it then, it’s not the same. All the factors change,” notes McKinley, principal of Michael McKinley & Associates in Stonington, Conn.

At 3,100 square feet, the new four-bedroom/three-bath house is about a quarter smaller—a size much more in tune with the empty-nest lifestyle McKinley and his wife, Kathy Calnen, now enjoy—yet lives larger. 

Light-filled bathroom with Douglas fir tub.

“I’ve fine-tuned my skills in terms of design, becoming a lot more creative with smaller spaces, and thus more efficient,” the architect says. “That’s a key part of the home’s sustainability story.”

Having lived on the property for 25 years, the couple understood the character and movement of the sun and tailored the design accordingly. “The new house is a complete expression of the behaviors of the sun,” McKinley says. “The path of the sun leads you from the kitchen, around the living room, pivoting over the double-sided fireplace, and to the south/southwest-facing conservatory where we’re going to grow trees. This is both a spiritual experience and an energy saver in terms of heat and light.”

modern farmhouse, farm table
Custom farm table.

Along those lines, McKinley and Calnen were intentional in the selection of energy-efficient, sustainable products, including a geothermal system, a solar array, and radiant floor heat. An elaborate drainage system collects rainwater from the roof; water is stored in an underground cistern for use in the garden where Calnen grows enough vegetables to feed the couple as well as to help stock the local food bank. A farm table in the kitchen, positioned near the door to the gardens, has its own sink and bins for ease of use. 

Traditional Meets Modern

Rather than the coastal shingle style of the previous home, McKinley opted for a modern interpretation of the traditional farmhouse, a nod to the surrounding landscape dotted with farmsteads and historic remnants of orchards.  

McKinley’s blending of historic and modern includes a roofscape featuring multiple gables and pitches; the windows are configured traditionally, but with large, operable units that give a subtle nod to the expanses of glass typical of modern homes. 

modern farmhouse exterior, nickel gap siding, poly-ash siding, TruExterior Siding, Boral roofing
TruExterior Siding in the Nickel Gap profile, installed vertically, delivers a modern farmhouse appeal.

McKinley took a similar approach to the cladding, selecting Boral TruExterior Siding in a Nickel Gap profile—but oriented vertically and precisely installed symmetrically across the façades. To eliminate horizontal joints, installers incorporated an overlap, a more traditional feature that transforms into an elegant, solid look, almost like concrete, as you move closer. As the siding reaches higher on the wall, it merges with the horizontal plane of the overhangs, also made with TruExterior. “It’s quite the geometry study,” says McKinley, noting that the overhangs are exaggerated in some areas and kept to a minimum in others. 

For the roof, Calnen created a custom blend of Boral Inspire Classic Slate, using Olive, Ash Grey, Evergreen, and Red Rock to create an authentic look. Inspire Classic Slate’s textured surfaces and deckled edges are modeled from authentic natural slates, imparting a controlled uniformity that epitomizes natural slate roofing.

The decision to use TruExterior siding and trim and Boral roofing was about much more than the aesthetics, however. It was an intentional choice made in part to ensure the home was more fire resistant than the previous dwelling. 

Inspire Classic Slate roofing carries a Class A fire rating, a Class 4 Impact rating for hail, and a 110-mph wind uplift rating. 

Made with poly-ash, a proprietary blend of fly ash and polymers, TruExterior Siding & Trim are certified by the California Building Commission for inclusion on the Wildland-Urban Interface Zone (WUI) Fire Area Products Listing. The product line is part of a relatively small group of cladding materials approved for WUI-designated buildings. TruExterior also resists insects, which will help the homeowners avoid the boring bees they encountered in the wood siding of their previous home. 

Siding colors, vertical siding, nickel gap, poly-ash siding
Under-construction image during homeowners’ color selection process.

Calnen tested two colors on the walls—a barn red and a warm white—and ultimately selected warm white, a further nod to the modern farmhouse style. It’s one more touch on a home that combines comfort with performance, authentic design with durability.

Photos: Jason McGrail 

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Kleer Lumber’s New Extruded Beadboard Offers Clean, Authentic Look

Kleer Lumber, beadboard, cellular PVC trim

Enhancing a porch ceiling or soffit has never been easier. Kleer Lumber‘s new beadboard is extruded as one piece and sealed on all four sides, which eliminates any open cells that may be prone to dirt intrusion. It can be painted or contractors can leave it brilliant white, eliminating extra steps to save time and money.

Kleer Lumber, beadboard, cellular PVC trim

Made with expanded cellular PVC, Kleer Beadboard offers the look of wood while remaining impervious to moisture and insects. It is backed by a limited lifetime warranty against splintering, rotting, delamination, and swelling.

The cellular PVC technology and the new extrusion process combine to ensure builders and remodelers can install the new beadboard without having to prime, paint, or seal.

The new extruded beadboard features a center bead and a reversible tongue-and-groove profile with a shiplap nailing flange that increases installation speed while providing a more finished look. Two widths are available, 4” and 6”, each 16’ long.

Kleer Lumber, beadboard, cellular PVC trim

Kleer Beadboard cuts and fastens with standard tools and can be installed in direct contact with the ground, masonry, and other potentially wet surfaces.

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How Color Trends Are Shifting—and Staying the Same—in 2020 and Beyond

The dawn of a new year—and a new decade—naturally brings out the predictions for what trends will dominate the landscape. But when it comes to color, it’s not always that simple. While some colors heat up and cool down quickly (perhaps bold hues sparked by pop culture), for the most part, shifts in color preferences happen more gradually, easing in and fading out over a number of years or even decades. 

Still, it’s important to know what’s happening, so we checked in with strategist and trend forecaster Renee Labbe, Director of Foresight Strategy at Broadside Studios, to find out what we can expect in exterior color trends during the upcoming year and beyond.

New Neutrals

Neutral hues that began trending three, five, even eight years ago are still around as early adoption has merged into mass market appeal. And “neutral” doesn’t simply mean beiges and grays, it can mean subtle colors that are quite muted. Where colors in the ’80s and ’90s were heavily saturated, today classic yellows and creams and oranges lean closer to neutrality on the color wheel. Similarly, white is still a leading house color, but it’s a softer white, a trend Labbe says we’ll see more of this year. She also expects the appeal of contrasting whites and blacks to continue.

One of the reasons for a shift toward neutrality is lifestyle: Americans have become overwhelmed by technology and social media, resulting in sensorial chaos. Neutral tones are less busy and not as distracting, allowing the eye to rest and the brain to relax.

This is also likely the driver of home style trends like the Gabled Modern. This style represents simplicity, with limited use of color, material, and ornamentation, creating a sense of peace and a contrast to the “pinnacle of success” approach that has dominated real estate in recent decades. 

“Design imitates emotion,” Labbe says, noting that society is shifting as we emerge into a new decade focusing on solutions instead of division. “Neutrality is necessary as we slow down our focus. The healthy palettes start to trickle in.”

Foundry Staggered Shake in Harvest Wheat

The Rise of “Healthy” Color Palettes

Indeed, the popularity of neutrals will influence increasing interest in colors derived from nature, though Labbe says it’s too soon to know how the hues within those colors are going to evolve. “I think healthy palettes are part of a bigger trend toward ‘entanglement,’” she explains, “where we see the built environment and the natural environment literally beginning to grow into each other.”

Changing Grays

While gray has been a mainstay for a number of years, classic gray is starting to fade from favor. Instead, it’s finding its way into other colors, such as an undertone for brown that makes the rustic hue more suitable for contemporary designs without losing its warmth.  Tinted grays also are becoming more important, Labbe notes, such as gray with a hint of blue or green.

Foundry Perfection Shingle in Vintage Taupe

Reds Fading

Labbe says red undertones for exteriors, such as siding, roofing, brick, and pavers, have been downtrending and will continue to downtrend, in favor of undertones that create a more neutral feel.  For example, a brown that had a lot of red undertone will now see a gray undertone replace it; a tan would be less warm and more muted (gray undertones). 

Black Shifting

Similarly, though classic black has been popular for progressive neighborhoods, Labbe predicts some blacks with a bit of tint, such as brown-black or bluish-black. 

Above all, it’s crucial to use color correctly. A color is rarely completely “out,” but in her research Labbe often sees popular colors integrated in the wrong way. For example, combining three different grays on a contemporary house will come off stark and cold, but pairing a smooth gray stucco with wood elements can create something warm and beautiful. Gray with tan is another effective combination. 

As you design your homes and develop your streetscapes, consult with a color expert who can ensure you’re selecting hues that are on trend yet timeless and are integrated in combinations and configurations that elevate, rather than detract from, your exteriors. 

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What to See at the 2020 International Builders’ Show

Builders' Show, Boral Building Products booth

The 2020 International Builders’ Show (IBS) is right around the corner, being held in Las Vegas Jan. 21-23. Check out our must-dos as you prep your schedule. 

Get Educated

As usual, the IBS conference is packed with helpful sessions, from trends and design predictions to small business strategies. Here are a few that caught our eye:

• “Missing Middle Housing: The Perfect Bridge to the Missing Millennial & More”
Tues., Jan. 21, 9:15-10:15 a.m.

• “Growing Your Remodeling Business: Smashing the Barriers to Increased Profits”Tues., Jan 21, 11:00 a.m. – noon

• “Appealing to the Next Generations: Current Patterns, Behaviors & Preferences of Gen Z & Millennials”
Tues., Jan. 21, 12:45-1:45 p.m.

• “Timeless to Trendy: What’s Next in Curb Appeal & Elevations”
Tues., Jan. 21, 12:45-1:45 p.m.

• “Attainability: Design Strategies to Keep Costs Down & Meet Consumer Demand”
Weds., Jan. 22, 1:45-2:45 p.m.

• “Home Trends, Buyer Preferences & Must-Have Features for 2020”
Thurs., Jan. 23, 8:30-9:30 a.m.

• “From Swinging the Hammer to Running a Business: Strategies for Taking Your Remodeling Company to the Next Level”
Thurs., Jan. 23, noon-1:00 p.m.

See Hot Trends

In addition to browsing the 2020 International Builders’ Show exhibit floor and attending knowledge sessions, one of the best ways to see what’s hot in home design are the handful of show houses on and off site. This year, these include:

• The New American Home: Always an attendee favorite, this year’s New American Home is located in the Ascaya community in Henderson, Nev. Designed to be a tranquil sanctuary, the home boasts a modern aesthetic, with clean lines, minimal décor, abundant light, and flat rooflines against a mountainous desert backdrop. See a sneak preview here. Sign up for a tour on site at the convention center. 

• The New American Remodel: The New American Remodel has transformed a 2,170-square-foot, one-level 1977 home into a 7,523-square-foot two-story masterpiece showcasing innovation, exceptional design, and net-zero construction. Click here for a preview. Sign up for a tour on site at the convention center.

• Show Village: Located in the parking lot outside the Las Vegas Convention Center, this year’s  Professional Builder Show Village will comprise four innovative modular homes addressing the issues of affordability, lifestyle sustainability, and labor. Catch a sneak peek here. 

• 55+ Housing Community Tour: Take a tour of two of Las Vegas’ up-and-coming 55+ communities, visiting models, sales centers, and community amenities. Click here for details and registration/tickets. 

• Builder Chowa Concept Home: This show house “brings together Japan-based Sekisui House and its wholly owned home building company, Woodside Homes, to introduce technologies, best practices, and a new approach to improving society through housing to the U.S.,” says Builder magazine. “This house will engage with a growing preference for homes that support health and well-being, highlighting the balance between indoor living and outdoor life, between technology and privacy, between comfort and simplicity, and between themselves and their community and the natural environment.” Click here for more information. 

See What’s New From Boral Building Products

There’s lots to see at our booth, C4519, this year! 

• Check out TruExterior Siding’s new reversible Shiplap/Nickel Gap profile

• See new colors of Foundry’s Grayne shingle siding 

• Experience the Versetta Stone wall featuring our dramatic new Northern Ash and new accessory colors

• See new accessories for Tapco Tools’ professional brakes

• Watch installation demonstrations by trim wizard Mike Sloggatt

Plus, get inspired by exterior vignettes and displays comprising new and classic products from multiple Boral Building Products brands.  

Click here to get your free pass.

See you at the show!

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A Simpler Method for Installing Stone Sills

Stone sills can be a hassle to install—from propping them up while waiting for mortar to dry to dealing with wasteful breakage. No matter what type of stone you’re installing, Versetta Stone sills can provide a simple solution.

Versetta Stone panelized stone sill/wainscot cap

Like Versetta Stone stone siding, Versetta Stone sills feature a panelized format that installs easily with nails or screws—no more holding them in place with mason ties while you wait for the mortar to dry.

Simply follow these steps:

  • Remove the alignment tab from the bottom of the Versetta Stone sill product with a masonry chisel or hammer.
  • Apply a layer of mortar to the top of your installed veneer stone with a mortar tube or trowel. 
  • Secure the Versetta Stone sill to the wall with nails or screws, ensuring the bottom of the sill is in full contact with the layer of mortar below. Lap the weather barrier over the flange.

The sills’ simplicity doesn’t mean sacrificing aesthetics. Versetta Stone offers an authentic look and feel in a range of color options—Taupe, Stone Grey, and Charcoal—to perfectly accent your choice of stone veneer. And since Versetta Stone sills come in longer 3’ lengths, there are fewer seams than traditional sills.

Versetta Stone sills measure 36” by 3.5” with a 2.6” exposure and 3” thickness.

Stone Facades Made Easy

Versetta Stone sills offer the same convenience and aesthetics as Versetta Stone stone siding. Along with panelized installation accessible to siding contractors or carpenters, the lightweight stone siding panels feature a tongue-and-groove system for perfect spacing and a built-in rainscreen. The siding carries a Class A fire rating, passes freeze/thaw testing, and is wind resistant up to 110 mph.

Along with sills, Versetta Stone accessories include light and receptacle boxes, J-channels and starter strips, and universal corners. Together, Versetta Stone accessories make it simple to create a fully finished look without extra hassles or wasted time. Every component works as a system with the stone siding panels and is made with the same premium materials and in coordinating styles, colors, and textures.  

Click here for more information on Versetta Stone.

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Restoring a Porch to Its Gothic Glory

When Marc Brahaney, owner of Lasley Brahaney Architecture & Construction, began remodeling his own home, an 1870s Gothic Revival, he knew preserving its unique character would be essential. In an article in a recent issue of The Journal of Light Construction, Brahaney detailed how he meticulously restored the home’s front porch to its original design using TruExterior poly-ash material.

Gothic porch restoration with Boral TruExterior

“From the outset, I knew replicating the porch’s original moldings and trim would be a challenge; some of the Gothic-inspired shapes I needed were fairly large and chunky,” Brahaney told the magazine. “Reproducing them from rot-resistant wood (plastic products were not an option) would be difficult and expensive, so I reached out to Keith Coleman of DURATION Moulding & Millwork. Duration specializes in milling and siding from Boral [TruExterior] stock (a poly-ash material resistant to both moisture and termites). … After speaking with Keith, I concluded that milled Boral would be the best product to use, both for durability and to match the home’s unique trim work.”

Gothic porch restoration, before-and-after columns

DURATION crafted numerous elements of the porch using Boral TruExterior, including the columns, pilasters, decorative scroll work, crown, custom fascia, and dentil fascia. DURATION’s expertise in creating historically accurate profiles ensured the house maintained its landmark status while upgrading to a more durable material.

Elsewhere on the home, DURATION Moulding & Millwork also fabricated massive 5- to 6-inch window sills and two-piece casing to replicate the home’s original window trim.

Gothic porch restoration, Boral TruExterior columns

DURATION Moulding & Millwork works exclusively with TruExterior. The material offers workability similar to wood, providing versatility to produce or replicate nearly any standard and custom design. Its authentic appearance ensures an accurate look suitable for even the most discerning historical projects.

To learn more about Brahaney’s and DURATION’s approach to this unique remodel, read the Journal of Light Construction article here.

Learn more about TruExterior Siding & Trim here.

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5 Winter Workwear Options to Keep You Warm and Dry

The winter months bring cold temperatures and wet conditions—but typically not a break from work and deadlines. If your job keeps you out in the elements no matter the weather, here are a few pieces of gear that can help keep you comfortable. 

High-Vis Rain Gear

Blaklader’s 4312 Hi-Vis rain jacket features a wind- and water-proof polyurethane coating; a high, fleece-lined collar; a storm closure with buttons; welded seams; and a removable, adjustable hood. The jacket’s high-vis yellow body and reflective tape on the body, sleeves, and shoulders ensures visibility. 

Blaklader High-Vis Jacket

Heated Jacket

The M12 Heated Axis Layering System from Milwaukee is designed to withstand the heaviest rain and snow conditions. The M12 Heated Axis jacket provides the primary source of heat; powered by Milwaukee’s M12 RedLithium battery technology, the jacket distributes heat across core body areas. Workers can then layer an outer shell—a Hydrobreak Rain Shell (designed for extreme wet conditions) or a Gridiron Work Shell (designed for extreme cold).

Milwaukee Tools heated jacket

Cold-Weather Headgear

New to Ergodyne’s N-Ferno line of cold-weather gear, this soft-cuffed Beanie Hat includes a bump cap insert for added head protection. The hat is made with 100% soft dry acrylic with 40-gram 3M flex stretch insulation for both warmth and comfort. A zippered compartment holds the removable bump cap.  

Ergodyne work hat

Cold-Weather Gloves

Ironclad’s Cold Condition Waterproof Gloves are rated to 20 degrees and are guaranteed waterproof. Still, the low-profile gloves offer high dexterity, and their Duraclad reinforcements are eight times more durable than leather, the company says. A cuff puller helps get the gloves into position faster, and reflective stripes provide visibility in low-light conditions.

Ironclad winter work gloves

Fleece Underlayer

Made with a blend of polyester and fleece with knit-in channels, 3 Dog Fleece Base Layer pants from Duluth Trading Company provide more warmth without a lot of bulk, along with breathability and moisture wicking. Features include a 1-1/2-inch non-chafing waistband, a seat panel that prevents bunching, and a functional fly. 

Duluth Trading Co. fleece underwear for construction

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New: TruExterior Siding in Reversible Shiplap-Nickel Gap Profiles

Boral TruExterior Reversible Shiplap Nickel Gap

Boral Building Products has added a reversible Shiplap-Nickel Gap siding profile to its TruExterior Siding & Trim poly-ash line. The new profile comes in two formats: one features smooth Nickel Gap on one side and wood-grain Shiplap on the other; the second has wood-grain Nickel Gap on one side and smooth Shiplap on the other. A rabbeted edge ensures panels fit together perfectly to create the authentic spacing—the tight joint appearance of Shiplap on one side and the nickel-sized space of Nickel Gap on the other.

Previously, contractors could select TruExterior profiles in non-reversible smooth or wood-grain Shiplap and in smooth Nickel Gap. The addition of textured Nickel Gap answers growing customer demand for wood-grain options. What’s more, the reversible format combines with four different widths and two standard lengths to offer 16 profile combinations. This means dealers can stock fewer SKUs while builders can design more varied streetscapes with a single panel.

“Our new reversible Shiplap-Nickel Gap profile makes it easy for builders and remodelers to create beautiful, on-trend exteriors that are both eye-catching and high performing for a look that truly stands the test of time,” says Ben Drury, Brand Manager for Boral Building Products.

Like all TruExterior Siding, the new profile is made with Boral’s proprietary blend of polymers and fly ash, which provides for a high level of dimensional stability for reduced expansion and contraction, and durability for resistance to warping, cracking, and splitting. As a result, the siding requires no sealing of ends or cuts in the field, it can be used in ground-contact applications, and it can be painted any color, including dark hues.

Shiplap and Nickel Gap are part of TruExterior’s Craftsman Collection, which comprises six historically and architecturally accurate profiles that replicate the look and feel of traditional wood siding. The panels cut and install with traditional tools and offer workability similar to wood.

The reversible Shiplap-Nickel Gap profile comes in 4-, 6-, 8-, and 10-inch widths.

For more information, visit www.truexterior.com.

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Versetta Stone Adds Warm Touch Inside and Outside Modern Farmhouse

When the Dokken family decided they needed a larger home for their growing kids, Trisha Dokken knew she was going to buck the style trends of her Minnesota locale and opt for the modern farmhouse she had craved for some time. 

Dokken worked closely with her builder, Nate Moran of KLS Construction, to select the products and design elements that would achieve the look she desired. The result is a cozy-yet-fresh interplay of white shiplap, weathered woods, crisp stone, and striking blacks. 

On the exterior, Dokken’s vision comes to life with white board-and-batten siding and black-framed Marvin windows. Moran introduced his client to Versetta Stone, having used the product, which installs with nails or screws like traditional panel siding, on a previous project. Dokken liked the look and chose the Ledgestone profile in the Mission Point colorway, whose white-gray tones coordinated perfectly with the siding. 

modern farmhouse, Versetta Stone stone siding panels, manufactured stone, board-and-batten

Along with the posts and garage, the builder wrapped the lower half of the entire house with the stone siding; because the home backs up to a golf course, the couple felt it was important to ensure the rear aesthetic was as pleasing as the front.

Inside, Moran used the same Ledgestone to create the two-story fireplace, mirroring the exterior while breaking up the shiplap on the walls. A hand-poured concrete hearth and salvaged-wood mantel complete the look.

Versetta Stone fireplace, shiplap, modern farmhouse

“The fireplace worked out really well,” Dokken says. “The craftsmanship is great; no one can tell its faux stone. It really did make the fireplace the centerpiece of the room.”

Salvaged wood and local sourcing were key components throughout the house. The interior shiplap was made with real pine by a local sawmill; in the bonus room, four handmade bunks are built into the wall with weathered oak shiplap. A local craftsman handmade the barn doors with reclaimed barn wood, and the exquisite stair rails were locally hand-welded. Dokken’s co-worker made the double vanity in the master bedroom with red pine and a white oak top; layered finishes and burnishing helped create a weathered, rustic look. 

vanity, reclaimed wood, shiplap

Black accents in nearly every room, from the gridded shower door to pendant and vanity lights to cabinet hardware, contrast perfectly with the white and wood that otherwise dominate the modern farmhouse décor.

Though the home is less than two years old, the design decisions lend a decidedly vintage feel. “When you come in you get the feeling you’re being taken back to a simpler, quieter time,” Dokken says.

View more inspiring images from around the Dokkens’ home on their Instagram page, Northmade Farmhouse.

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DURATION Moulding & Millwork Brings Meticulous Craftsmanship to Historic and Modern Projects

Like any good historic restoration project, the recently remodeled Old South Church in Boston doesn’t look refurbished—it looks like it did in 1836, just without the signs of age. But while the materials and details appear the same, some of them are much more modern and durable.

DURATION Moulding & Millwork is partially to thank for that. The company supplied numerous moulding and millwork pieces for the rehab, meticulously crafting each piece, including quoins, crown, and beaded casing, to replicate what it would replace. The only difference is that the pieces were crafted with TruExterior, Boral Building Products’ proprietary siding and trim made with poly-ash.

Duration molding and millwork, TruExterior trim, church remodel
DURATION used TruExterior, shown here prior to painting, to craft most of the replacement exterior mouldings for the Old South Church, including the quoins, tongue-and-groove siding, crown, cove, bullnose, beaded casing, half rounds, water table, and more.

A blend of polymers and recycled fly ash, TruExterior offers a look and workability nearly identical to wood, so much so that it can be used for historic restoration projects where manmade materials are often shunned. But unlike wood, it provides a higher level of dimensional stability to reduce expansion and contraction and resist warping, cracking, and splitting.

The church is one of hundreds of projects DURATION Millwork has supplied with custom molding and trim milled from TruExterior. The company began testing the product when it was first introduced, and soon after began offering 18 common profiles to its distributor network. Today, DURATION manufactures with the poly-ash material exclusively and provides not only numerous standard options but extensive custom capabilities. 

Duration Millwork, TruExterior poly-ash trim, Sagaponack, NY
For this home in Sagaponack, N.Y., DURATION created custom horizontal siding, flat panels, sheets, window trim, and lock-mitered corners.

“The product really combines the best attributes of the three major categories—wood, PVC, and fiber cement. You get the best of all three without any of the downsides,” says DURATION Moulding & Millwork President and CEO Keith Coleman, pointing to TruExterior advantages such as resistance to rotting and decay, the ability to be painted darker colors, and the allowance for installation in contact with the ground, cement, or metal roofing. “It’s the Holy Grail of exterior moulding products—will it last and will it look like wood. And when you combine those two things, that’s when you know you’ve got it.”

Custom Moulding & Millwork Capabilities

Over the years, DURATION has become very nimble in what it is able to offer—and how quickly. Custom pieces range from detailed crown moulding to robust porch columns to 7-inch beveled siding.

“If someone wants 12 feet of moulding to match a historic profile, we’ll do it. We’re not shying away from anything like that,” he says. “We want to be known for addressing the need for this product where suitable. If it’s suitable for a trim, we’re going to produce it.

“Because we’re a single source and have full autonomy, if a distributor calls today and says we need 200 pieces of DSC 009, I can walk out there and have the guys set up and start running in three or four hours to have it ready by tomorrow,” Coleman adds. “We can pretty much turn on a dime.”

Coleman also has a full-time AutoCAD expert on staff, which helps the team problem-solve for customers. For example, architect Glen Fries approached DURATION for the best way to clad a circular garage with vertical trim. Using the radius of the building, DURATION calculated the maximum width of shiplap it could produce to wrap the garage exterior while maintaining the round shape and avoiding looking segmented. 

Duration Moulding & Millwork, TruExterior polyash trim, siding, Sagaponack
DURATION used TruExterior to create the vertical radius cladding for this garage, along with the siding and corners on the main house.

The main house also includes DURATION’s pre-fab corners, in which they cut the siding at a 45-degree angle and create a miter that locks the corner into place, ensuring that it won’t open up down the road. The corner combines with TruExterior’s standard horizontal Nickel Gap siding for a cool, continuous look wrapping the main house and coordinating with the garage.

Here’s a look at a few more projects demonstrating the breadth of capabilities of both DURATION Moulding & Millwork and TruExterior Siding & Trim:

Duration Moulding & Millwork, TruExterior panels, retail shop

For this retail shop in New Hope, Penn., DURATION Moulding & Millwork used its “wide” sheet good material. “Very few products could be painted this color and perform as needed,” Coleman says. Elsewhere, the shop features vertically installed TruExterior Shiplap siding.

Duration Moulding & Millwork, TruExterior polyash trim, shutters, soffit, brackets

DURATION milled TruExterior for nearly the entire exterior of this home, including custom brackets, shutters, columns, soffit, fascia, and window trim.

Duration Millwork, TruExterior Trim, Kiawah Island

This home under construction in Kiawah Island, S.C., features custom shiplap siding, custom show sills, radius crown moulding, custom window casing with back band, and custom “thumbnail” beveled siding. DURATION crafted all of the pieces with TruExterior. 

Duration Millwork, TruExterior polyash trim, cove molding, trim

DURATION recently added this cove moulding to its standard profile offerings. This batch, the company says, is headed to “the happiest place on earth” in Florida.

To see more of DURATION Moulding & Millwork’s portfolio, check them out on Instagram or visit their website.

To learn more about TruExterior, click here.

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Boral Adds Northern Ash Colorway to Versetta Stone Stone Siding Lineup

The Versetta Stone family of stone siding panels is expanding with new Northern Ash, the line’s darkest color yet. A bold, dramatic look, Northern Ash is ideal for meeting today’s demand for dark colors and accent options for the exterior.

Versetta Stone siding panels provide the beauty and texture of authentic stone masonry without the added skill and time required for installation.

Versetta Stone Northern Ash, manufactured stone, stone siding, mortarless stone veneer

Northern Ash blends near-black and dark gray stones with subtle taupe and light gray undertones, creating a visual texture and a varied aesthetic across the façade. The new color is available with Versetta Stone’s Ledgestone and Tight-Cut profiles; Ledgestone offers a traditional dry-stack look, while Tight-Cut features the look of cut-and-fitted stone.

“Increasingly, customers are requesting more options for darker accents, and Northern Ash answers that call. The stone siding offers a bold look ideal for half walls, columns, and nearly any other application, and works well in combination with both light and dark hues elsewhere on the façade,” says Ben Drury, Brand Manager for Boral Building Products. “And with Versetta Stone’s straightforward panelized installation, it’s easy for traditional carpenters and siding contractors to achieve this trendy look.”

Versetta Stone mortarless panels install easily with nails or screws with no scratch coat or metal lath needed, and they feature an integrated moisture management system; they do not require additional footings for support. The stone siding carries a Class A fire resistance rating, is wind resistant up to 110 mph, and passes freeze/thaw testing. Coordinating accessories are available, including starter strips, sills, and receptacle boxes. For more information, visit www.versettastone.com.

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Idea Gallery: Beadboard

Boral TruExterior beadboard porch ceiling

Picture the quintessential American front porch and a few images likely spring to mind: a rocking chair or swing, bright white railings and columns, cozy-under-foot flooring, flag flapping in the wind. And, of course, a detailed beadboard ceiling.

Whether left bright white or painted a color complementary to the rest of the exterior, beadboard offers a traditional style while ensuring a complete look. And the look is easier than ever to pull off, thanks to high-performance materials that mimic wood but save on maintenance.

Here are a few ways contractors are using beadboard:

Boral TruExterior beadboard

The architect for this Queen Anne-style home at Chautauqua Institution in New York included exquisite molding detail, including this beadboard porch ceiling made with TruExterior.

TruExterior Beadboard is made with the same proprietary poly-ash material as our trim and siding, providing an authentic appearance but without concerns about rot or insects. It comes primed and ready to paint—even dark colors. Single (4” or 6”) and double (8” and 12”) boards are available.

Kleer Lumber cellular PVC beadboard porch ceiling

Kleer Lumber’s dirt resistance helps ensure the pristine white finish looks stellar for years to come. The white-on-white trim details shown here are the perfect complement to the home’s traditional brick façade.

Made with cellular PVC, Kleer Beaded Boards come in a reversible (smooth or wood-grain) bright white color and boast clean, crisp lines for an authentic look. Choose from 4×8 KLEERBeed sheets, featuring tongue-and-groove for a finished edge; KLEERLok beaded board in 4” and 6” widths, with a shiplap nailing flange that increases installation speeds; or Edge & Center beadboard for a traditional profile. The products offer moisture resistance ideal for outdoor settings as well as wet interior applications like bathrooms.

Boral TruExterior beadboard porch ceiling

TruExterior beadboard, shown here in robin’s egg blue on a porch in West Palm Beach, Fla., comes primed and ready to paint. The material’s superior dimensional stability allows for use with dark colors.

Kleer Lumber cellular PVC beadboard bathroom

Want the traditional look of wainscoting without concern about how daily steam showers may take their toll? Kleer’s PVC material withstands moisture, makes it an ideal option for bathrooms and other wet indoor spaces.

Boral TruExterior beadboard porch ceiling

TruExterior offers workability similar to wood, allowing for straightforward cuts in the field. What’s more, installers don’t need to worry about sealing edges and end cuts.

Kleer Lumber cellular PVC beadboard deck ceiling

With consistency from board to board and availability in large sheets, Kleer beaded boards are ideal for large applications, such as this deck ceiling by California Deck Pros.

Looking for more inspiration? Houzz offers eight additional examples of beadboard in traditional and unexpected applications.

Learn more about TruExterior beadboard and Kleer beaded boards.

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Heart, Quality—and Instagram—Equal Success for Boston Exterior Remodeling

For Joe Danz, President of Boston Exterior Remodeling, being a contractor has always been about the heart. From his first introductions to carpentry watching This Old House to his star-powered turn on social media today, Danz developed a passion at an early age that drives him not just to go to work, but to love that work and commit to it wholeheartedly.

“It’s an industry where you put as much effort in as you get out,” Danz says. “I was really drawn to that. I still am.”

Boston Exterior Remodeling, Grayne siding, Boral Building Products

We asked the Massachusetts remodeler, who manages a crew of 35 and about four to five projects at any given time, to weigh in on what keeps him motivated—and why Instagram is a contractor’s best friend.

• On hiring well: Danz draws inspiration from his hard-working crews. “I love the guys that work for me,” he says. “It amazes me every single job how good they come out. I challenge them, and they come out with an end product that surpasses what we were originally expecting.”

• On embracing your social side: Danz has become something of a star on Instagram, telling stories, showcasing his company’s work, and connecting with manufacturers. “Instagram really has changed the platform, how contractors in real time can show their work, show problem solving, show products,” the remodeler says. “People are really receptive to that because they enjoy content. Homeowners can see our page and know we’re serious about what we’re doing, that we’re craftsmen, that we take pride in what we’re doing.”

For those just starting out on social, Danz encourages a jump-in-and-stick-with-it approach. “It doesn’t matter how many followers you have or how many likes you get,” he advises. “You just want to show your company in a good way. If you do that and stay with it, you’ll get noticed. It does validate your company.”

• On putting quality first: Since the beginning, Danz has sought to keep quality high. “I’m always afraid someone would notice poor quality. And if a homeowner doesn’t see it, a contractor will,” he says. “We never wanted to be that company that didn’t do anything one hundred percent to the best of our abilities and with the best products we could find.”

One of the ways Boston Exterior pulls this off is in the products they choose. In particular, Danz says, he seeks out engineered materials that don’t look engineered. “We need to keep the authenticity of our products high,” Danz explains. “The engineered shingle from Grayne is by far the most realistic pure composite I’ve ever worked with.”

Boston Exterior Remodeling, Grayne siding, Boral Building Products

• On letting good products guide your style: A Northeast remodeler, Boston Exterior Remodeling naturally does a lot of Victorians, Craftsmans, and Colonials. But his love of certain products has led to a distinctive style all their own. “Ultimately, we’ve done so many houses using Grayne engineered siding, Kleer trim, and Versetta Stone, it gives our houses a look,” Danz says. “You can basically drive by a home and recognize it as my company. I hear that our houses have a look to them.”

Boston Exterior Remodeling, Grayne siding, Boral Building Products

• On loving the job: One of the reasons Boston Exterior Remodeling thrives is because there’s a true love of the work—so much so they try not to label it as such. “I enjoy craftsmanship and I enjoy watching people make my designs and ideas come alive,” Danz says. “When you have four or five projects going, there’s always progress, every day is new. Being in a job like this keeps things fresh and interesting. I’m lucky to be in it.”

To see more of Boston Exterior’s work, and learn from their social media savvy, check out their Instagram page here. 

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Outdoor Living, Low-Maintenance Exteriors Remain Increasingly in Demand, Architects Say

Boral TruExterior siding

Perhaps not surprising to anyone active in the housing industry, outdoor living continues to dominate as one of the most sought-after features of home exteriors.

Outdoor Living Spaces Remain Popular

In AIA’s Q2 2019 Home Design Trends survey, released in late June, 68% of architects said interest in outdoor living space among their clients is increasing, up slightly from 67% in 2018. The upward trend includes the blending of spaces, of which interest rose 5 percentage points to 57% in 2019.

Earlier this year, in the association’s Q1 survey, architects indicated outdoor kitchens also continue to remain popular, with 49% reporting increasing interest in those spaces versus 45% in 2018.

Despite craving more outdoor space, lot sizes appear headed down, with -28% of survey respondents reporting an increase in lot size for 2019. 

Home Sizes Shrinking

According to architects, overall home size is on the decline, with a -8% differential between designers reporting increasing vs. decreasing, a drop from 7% in 2016. However, there’s a distinct difference when broken down by home type: the survey found a 15% differential of architects saying size for custom and luxury homes is increasing, while -31% indicated the same for entry-level/affordable homes.

On a more unexpected note, demand for open floor plans declined from 56% in 2018 to 45% this year. Single-floor living, however, remained relatively steady around 50%.

Low-Maintenance a Must

Late last year, AIA’s Q3 poll on other exterior trends found durability and low maintenance the No. 1 popular feature, with 60% of architects reporting increasing interest. This trend is ideally suited to a number of Boral products, including TruExterior Siding & Trim, which offers the look and authenticity of wood with long-lasting durability resulting in minimal regular maintenance, and Grayne engineered composite shingles, featuring the warmth of real cedar with no painting or staining required.

Boral TruExterior vertical siding polyash fly ash outdoor living
TruExterior siding

Elsewhere in that quarter’s survey, architects pinpointed Contemporary home styles as the most popular, with 41% of respondents indicating increasing interest.

Among the most popular neighborhood and community features were infill development (63%), higher-density development (56%), an increase in tear-down projects (55%), and mixed-use facilities (54%).

Grayne siding outdoor living
Grayne engineered composite shingles in Aged Grey

To see the full AIA Home Design Trends survey, including an archive of previous quarterly results, click here.

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Two Simple Updates Give 1960s Ranch Home a Dashing New Look

Boral Building Products Vantage board-and-batten shutters

When lifestyle blogger Maggie Kern bought her 1960s ranch home in Charlotte, N.C., its old red-orange brick and rotting teal shutters simply didn’t suit her style. “I like everything clean and simple with a Boho flair to it,” she says. With an active toddler underfoot, Kern needed a fast, easy fix that better fit her aesthetic. To freshen up the façade, she paired new shutters and paint in a pretty mix.

A Clean Slate
To create a light, modern underlay, Kern, the blogger behind Polished Closets, first had the home’s entire exterior painted white. “With a white background, you can change up the accessories to keep a simple feel with added interest,” she says. Classic black dresses up the ironwork and gutters while also creating contrast. The deep emerald green of the front door was inspired by the color of her grandmother’s door when she was growing up.

A tried-and-true Southerner, Kern wanted shutters both to keep to the local architectural aesthetic and to infuse a pop of personality. “I think shutters add a cool design detail to any house—they can really change the look and feel,” she says.

Though most of their neighbors had open-louver or raised-panel styles, she and her husband, Neil, chose pre-colored Vantage board-and-batten shutters with spacing. “It’s fun to peek through the boards and see the [home’s] paint underneath,” Kern says.

Made of easy-care PVC with a wood-grain effect, the shutters shouldn’t crack, peel, or fade. “I already have too many things to maintain in my life—this is one less thing to worry about,” she says.

Painless Process
From start to finish, the work took a week. Professional painters from Beyond the Paint in Waxhaw spent three days prepping and painting the exterior. The next Saturday, Kern had the shutter company help with the shutters, though she was able to do most of the installation herself.

Since the shutters were surprisingly lightweight, Kern lifted them into place to align with the brickwork. She then drilled holes through the shutters and into the mortar between the bricks, hammered in matching fasteners, and hung the shutters. “It was so easy,” she says. Putting up nine sets of shutters took just a few hours.

Seamless Style Throughout
Inside the home, black accents, flashes of emerald, and a clean, airy white palette happily harmonize with the exterior. “It looks nice and clean and modern outside, then you walk in and it feels the same,” Kern says. Warm wooden furniture beckons people to sit a spell, cats Gracie and Olive lounge lazily in sunny spots, and tall plants wave their fronds pleasantly at guests.

Kern house before the remodel.

The End Result
These days the house presents a crisp and cheerful face to the street. “It now makes a good first impression,” Kern says. The paint gleams and, thanks to their durable material, the shutters still look bright. “It’s always the details that make a whole look come together. And the shutters were the perfect finishing touch.”

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Why and How LBM Dealers Should Sell Exterior Packages

A home is a compilation of hundreds of decisions and thousands of products. So when it comes to the exterior, dealers that focus sales approaches on the whole cohesive package—and showing builders, remodelers, and their homeowners what those packages look like—may improve opportunities to increase upgrades, boost efficiencies, and further satisfy customers.

Here are a few factors to consider:

Instill buyer confidence: When the exterior is sold as a package, buyers can see what they’re getting as a whole and how it works together, rather than a sum of individual parts. Builders can send buyers to your store to view available products in combination, which is less overwhelming than choosing siding, then trim, then windows. They can get a vision for what the finished product will look like on their home and likely feel better about their decision. This in turn may help reduce change orders down the road that can create hassles for both you and the contractor.

Keep business in-house: Consulting with your manufacturer partners about what you sell versus what more they can provide may help fill gaps in your product offering. For example, stone has historically been a material most dealers do not offer, but Versetta Stone stone siding, which installs like traditional panel siding, offers the opportunity to keep that stone business in house. And by incorporating those products into a systems approach to selling, you can sell the builder on trying that new siding to ensure a cohesive look and to meet buyer demand for multi-textured facades.

Better-looking exteriors: Considering the full façade and thinking of the whole palette collectively may help create more varied, engaging streetscapes and avoid cookie-cutter looks. It also allows for visualization and experimentation with on-trend colors, texture blending, and materials using stocked products. 

More upgrades: Similarly, if buyers can see the possibilities of how different products blend on their home, it’s likely they might fall in love with the look—and the upgrades used to make that look—even if it means upping their budget.

Single source: Though portfolios can be created across manufacturers, selling multiple lines from a single manufacturer or brand can add economies of scale because you’re working with the same rep, the same contacts for the PO, and a familiar process. This also means it’s easier to expand to additional product lines, with less paperwork or hoops to jump through at the beginning. In addition, contractors may be more willing to try something new if it’s from a company they already know, use, and trust.

Promoting Exterior Packages
The easiest way to focus selling on the whole façade instead of one-off product selection is to create packages that are easy to choose from and customize. Here are a few ways to do that:

Develop product palettes: Collaborate with your manufacturers to create product portfolios of coordinated product lines and colors that can be sold as is, with stock modifications, or with upgrades. Coordinate this process between different manufacturers, such as your siding/trim supplier and your window vendor, to ensure cohesive looks and material compatibility.

Boral Building Products Color Harmony exterior inspiration boards
Creating façade displays, or even inspiration boards like these, can help buyers visualize how products come together on their homes. This display shows how Boral Building Products’ Color Harmony portfolios of siding, trim, shutter, and stone brands combine for on-trend looks.

Inspire customers: Showcase those palettes and portfolios in a way that reveals how end products will look on the home, whether via simple binders with images, glossy lookbooks, wall  vignettes, or inspiration boards. This makes it easy for them to choose an overall look they want instead of trying to visualize and piece together individual parts.

Leverage software: Our Virtual Remodeler tool allows homeowners to select the siding, trim, shutters, and stone, and then see how the combinations will look on their homes. Once a group of products is chosen, the dealer often can get a material list for easy ordering.

Boral Building Products Virtual Remodeler design tool
Boral Building Products’ Virtual Remodeler online design tools allows dealers, their customers, and homeowners to visualize what homes will look like with different products from across the company’s siding and trim portfolio. Once a design is determined, a materials list makes ordering simple.

With so many moving parts, it’s easy for the product selection process to become stressful for customers, pro and consumer alike. Considering exterior packages collectively, rather than a sum of parts, can ease the process while offering direct benefits to your bottom line.

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Video: Kleer Trimboards vs. Dirt Intrusion

Do your trimboards stand up to dirt?

PVC trim is a low-maintenance alternative to wood. But not all PVC trim is created equal. Over time, some PVC trim products will collect dirt in the edges, leading to a grimy, gray, aged look that can dull the exterior façade.

Kleer Lumber is different. Kleer trimboards feature TruEDGE technology—smoother edges that help the boards resist dirt and, when they do get dirty, make them easier to clean. The result is brilliant white trim that looks great for the long haul.

But don’t take our word for it. Check out this video, in which we put Kleer trim and two other PVC trim brands through a dirt intrusion test to see how they stack up:

As you can see, dirt doesn’t permanently embed itself into the edges of Kleer trimboards, ensuring easier cleaning and a more beautiful finish compared to other PVC trim options.

Kleer Lumber trimboards versus trim competitors

Kleer trimboards also contain UV inhibitors to prevent yellowing, so no painting is required to maintain the original white appearance. Not interested in white? Kleer trim can be painted easily with 100% acrylic latex paint.

To further ensure Kleer trimboards maintain their pristine appearance, they’re wrapped and shipped in KleerPaks. With KleerPaks, dealers can sell smaller quantities without leaving the remaining stock exposed in the lumberyard or warehouse, and builders and remodelers can use the boards they need on the jobsite without worrying about the rest of their product getting scuffed, dinged, or dirty.

Kleer trimboards come in eight widths and in lengths up to 20 feet. And while it offers the look of wood, Kleer trim is resistant to splitting, warping, and checking; it’s straight with no need for culling the pile; and it resists extreme weather conditions.

Ready to be inspired? Visit our Image Gallery or Request a Sample.

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Inspiration Gallery: Mixed-Texture Façades

One of the hottest trends in exteriors right now is mixed-texture façades, in which stone, varying colors and textures of siding, and trim combine to create unique looks that set homes apart, highlight key features, and vary the streetscape.

With multiple brands under one portfolio, Boral Building Products makes it easy to mix and match cladding and trim to create one-of-a-kind exteriors that stand out while also standing the test of time. Even better, you can see what the home will look like before making a commitment with our new Virtual Remodeler tool. Simply upload a photo of the house, or use a similar home from our image gallery, select products and colors from Boral’s collection of brands, and get a real-time view of how the home will look. Give it a try here.

Looking for inspiration? Here are a few ways builders, remodelers, and designers are blending textures to create one-of-a-kind exterior facades:

Foundry split shake siding

Colors don’t have to be boldly different to make an impact. The brown-gray tones of the Foundry Split Shake siding, stone, and garage doors create layers of visual texture that unfold slowly on this home.

Boral TruExterior Siding and stone

A small section of light-gray stone, along with the juxtaposition of horizontal and vertical TruExterior siding, give this L-shaped home a unique pop for a modern take on the popular Farmhouse look.

Grayne engineered siding and Versetta Stone mortarless stone veneer

Combining Versetta Stone and Grayne engineered siding with a unique porch roof adds visual interest to this seemingly simple, smaller home.

Boral TruExterior siding with stucco

Bumpout accents with TruExterior siding and stone block set this home apart from the plain stucco next door.

Foundry siding with stone

Foundry siding combines with rich stone and gable accents to evoke a cozy vibe.

Boral TruExterior Siding

Vertical and horizontal TruExterior siding, along with cedar-like shakes, create a visual feast across this all-white exterior.

Versetta Stone mortarless stone veneer, manufactured stone

Versetta Stone in the Ledgestone profile plays both a primary and secondary role in this exterior by Canadian Stone Interiors.

Ready to see how mixed-texture façades will look on your homes? Try our new Virtual Remodeler tool.

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How to Select Authentic Shutters for Popular Home Styles

Atlantic Premium Shutters louver shutters

Shutters were originally used to protect homes from harsh elements or provide shade. Today, they are more commonly installed as an accent, to add color to exteriors and increase curb appeal. This shift from functional to decorative use has diminished the authenticity of many home designs, leaving many to wonder: Which shutters capture the authentic look of popular home styles?

Here are a few guidelines to consider:

Craftsman
The appeal of Craftsman-style homes is that they can be customized to create truly one-of-a-kind designs. These homes take pride in their high quality and craftsmanship, but also have a humble simplicity with clean lines and timeless architectural details. Craftsman-style homes have experienced a resurgence because of their versatility and emphasis on quality.

Boral Building Products shutters Craftsman

Although Shaker shutters are one of the most frequently used styles for Craftsman homes, this type of home works with virtually any shutter style. Board-and-batten shutter designs are popular for exteriors that have more rustic details, while flat and raised panel options offer a clean look similar to the Shaker style.

Urban Farmhouse
With its down-to-earth comfort, the Farmhouse style is regaining popularity among homeowners who seek the charm of country style with modern touches. These homes often feature wraparound porches, vertical siding similar to barn house siding, and minimalist design features. Shutters add an interesting architectural detail on an otherwise simple exterior.

Boral Building Products shutters farmhouse

Board-and-batten shutters capture an authentic Farmhouse style and create an inviting country exterior. They have a range of style options, including spaced or joined boards, and two or three cross battens. For a less rustic take on the Farmhouse style, louvered shutters are another popular option due to their versatile, traditional design.

Colonial
A true American classic, Colonial homes reflect the earliest home styles of the first European settlers. These homes feature square, symmetrical designs with refined, formal details like dentil moulding.

Boral Building Products shutters for Colonial homes

Traditional Colonial shutter styles vary across regions due to differences in climate. Colonial homes in the north are often equipped with paneled shutters, which were originally used as a defense against harsh elements like wind and snow in the New England region.

Southern Colonial homes, on the other hand, typically feature louvered shutters. The angled slats of louvered shutters helped keep the interior of the home cool by blocking sunlight while allowing airflow. Many Southern regions, such as Charleston, S.C., honor the traditional design and feature classic louvered shutters, both in paneled louvered and full-length styles.  

Cape Cod
Inspired by New England Colonial style designs, Cape Cod homes feature clean, symmetrical designs and dormers. However, these home styles are less formal and have cozier, more cottage-like floor plans and exteriors.

Boral Building Products shutters for Cape Cod homes

Homeowners can achieve an authentic Cape Cod design with any shutter style. These homes often feature raised panel, louvered, and board-and-batten shutters. Still, many homeowners are shifting toward paneled shutters because they do not collect dirt as easily as other styles and are less susceptible to nuisances like insect nests.

Atlantic and Mid-America shutters are designed with authenticity in mind, with architecturally accurate designs and more depth and dimension. View the full line of Mid-America shutters and Atlantic shutters to capture the right look.

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Versetta Stone Adds Warmth to Bathroom Remodel

Versetta Stone manufactured stone veneer

Stone is a sought-after material for exteriors, but its rich texture is also an ideal option for injecting cozy warmth into interior spaces. Case in point: Debbie Merica’s spa-like bathroom, where a Versetta Stone stone siding accent wall provides the perfect backdrop for her luxury soaking tub.

Versetta Stone manufactured stone veneer

Versetta Stone siding wasn’t always in the plan. The focal point of the room is by far the ample tub designed to accommodate Merica’s 6-foot-4 husband. “Once I picked it out, I told him we had to do something awesome with the wall behind it,” she says. “Having just plain drywall there was going to look boring.”

Merica reached out to her boss at Jenkins Lumber & Hardware, owner Dave Jenkins, for ideas. He suggested using rock, and Merica quickly thought of Versetta Stone. A call with Jenkins’ distributor, Boise Cascade, confirmed that it was suitable for use in a bathroom environment. Next up: convincing her husband, who was swayed after seeing its straightforward installation in a YouTube video.

Indeed, Versetta Stone’s mortarless, panelized format makes it easier and less messy for indoor installations, including in tight spaces like a bathroom. The panels install with nails or screws and feature a tongue-and-groove profile that ensures proper spacing. The lightweight aggregate makeup helps reduce installer fatigue.

Merica chose the Ledgestone profile, which offers a traditional look of narrow, dry-stack stones; combined with the rich Plum Creek color, the stone expertly complements the bathroom’s rustic vibe alongside the knotty wide-plank wood floors, earthy-tone walls, deep red accents, and wood console table.

Versetta Stone manufactured stone veneer stone siding

“It turned out amazing. All my family and friends love it,” Merica says. “We plan on using it in other areas of our house as we do more remodeling.”

Along with bathrooms, Versetta Stone makes a great accent in bedrooms, family rooms, under bars, wine cellars, and around fireplaces. Check out our Idea Gallery for inspiration.

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5 Best Practices for Going Bold With Exterior Color

Kleer trim

When used well, bold colors can add a tasteful pop of life to a home’s exterior. When used poorly, you can end up attracting negative attention.

Here are five tips from Trisha Wagner, senior product manager and an authority on color at Boral Building Products, to ensure your use of bold is gorgeous, not gaudy.

1. The best place for bold color is in a home’s decorative details
While it always depends on the house, bold colors are generally best used in a home’s accents, such as the shutters and front door. It’s one of the fastest ways to have a large impact and can completely transform a home’s look and feel. Even better, these details are often the easiest—and most affordable—to change later with either a fresh coat of paint or replacement.

2. Remember to coordinate
One of the first things to consider when picking bold accents is the home’s siding color. You want to select accent colors, such as on the trim, shutters, and front door, that work well with the siding, so consult the color wheel for reference. As explained on Color Matters, “color harmony” can be achieved by choosing analogous colors (three colors side by side on the wheel) or complementary colors (directly opposite each other on the wheel). This can be especially helpful in moving beyond traditional colors. For example, instead of the typical pale yellow, try a deep maize yellow paired with red, coral, or cobalt accents.

3. Pay attention to the entire home exterior
The front of the home isn’t the only area people see. Don’t forget to decorate the back and sides of a house, particularly since outdoor living is more important to buyers than ever before. A bare side or rear home exterior looks and feels unfinished; shutters and accents on these walls will add dimension and complete the look.

4. Find what works for you
If clients are uncertain about incorporating bolder colors, encourage them to experiment with different tones before making their final selection. If a home’s style doesn’t support shutters, consider using just a bold trim color. You can also soften a home’s look by pairing white or cream trim with one or two bold accents. For a less-permanent option,  incorporate bold colors into the landscape design, such as bright-red or -purple flowers and plants, a jewel-toned bird bath, or even a painted fence.

TruuExterior trim bold colors
White can be a bold choice against a neutral cladding.

5. Don’t discount the power of white
In the sea of tans and beiges that dominate today’s exteriors, white becomes a stark contrast that is a bold choice in and of itself. A crisp white trim against a richer-toned cladding is eye-catching and stands out from homes with cream accents.

For more design inspiration, visit www.kleerlumber.com and www.truexterior.com. 

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TruExterior Siding Offers an Easier Approach to Mitered Corners

TruExterior Siding mitered corners

The look of mitered corners never goes out of style: The continuous line around the house delivers a professional, finished appearance, and the overall classic look appeals to American homeowners’ love of historic, timeless exterior facades.

But mitered corners have also always been a challenge when it comes to siding installation. It’s a tough application to master even with wood, and it is extremely difficult to pull off with some fiber cement products. Fiber cement offers a 5/16” lap, which doesn’t leave much material to work with and creates a difficult angle to boot. And some material is simply too brittle for the application.

Mitered Corners with TruExterior

TruExterior Siding, on the other hand, is an ideal option for creating mitered corners. Because it boasts a similar workability to wood, TruExterior can be cut on angles using the same techniques. Unlike fiber cement, TruExterior siding sits flat against the wall, so installers can measure to the corner of the wall, set the saw at 45 degrees, and not worry about other calculations or accommodations.

TruExterior siding mitered corners polyash
TruExterior Siding helps produce flawless mitered corners.

Made with a proprietary blend of polymers and fly ash, TruExterior Siding also offers benefits over wood products for mitered corner applications: Because wood is prone to shrinkage after installation, it may start to gap and require more gluing and pinning. TruExterior Siding is more dimensionally stable and less prone to movement, so it’s easier to put up and can be trusted to stay put without unsightly gaps. In addition, TruExterior does not require sealing of end cuts in the field, further speeding up installation time.

As with all mitered applications, a level playing field is essential. Take your time during installation to keep each row of siding straight and level to ensure corners don’t look crooked or otherwise off-kilter.

Ready to give TruExterior Siding it a try? Contact your local dealer here.

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2019 Builders’ Show Wrap-Up: Dark Colors, Blended Textures, and Fun New Products

International Builders Show Boral Building Products

The numbers are in: The 75th annual International Builders’ Show marked its largest draw in a decade, with more than 67,000 attendees. Combined with the Kitchen & Bath Industry Show, collectively referred to as Design & Construction Week, more than 100,000 people flocked to Las Vegas Feb. 19-21. We felt the enthusiasm at the Boral booth, where a steady flow of builders, remodelers, and designers were eager to get inspired, learn about products and trends, and gather new strategies to positively impact their business.

Couldn’t make it to the show? Here is just a handful of the noteworthy trends and products.

Exterior Trends: Dark, Vertical, and Blended

In touring the Builders’ Show floor, the Boral team spotted a few common design threads, including several we highlighted earlier this year.

  • Dark colors: The preference for dark colors has been building for the last few years, and that was clear at nearly every exterior product manufacturer’s booth, from black window frames to rich brown trim to deep blue siding panels.  If you’re loving this trend, too, check out TruExterior® Siding & Trim, whose superior dimensional stability makes it an ideal choice for darker hues.

Boral Building Products International Builders' Show

Boral Building Products International Builders' Show Home Exteriors

  • Vertical siding: Whether a traditional board-and-batten for Farmhouse-style exteriors or a more simple approach for modern-style homes, vertical installations attracted a lot of attention during IBS.
  • Authenticity: Historic profiles, such as Shiplap, Nickel Gap, and V-Rustic, were prevalent. We’re partial to our TruExterior Siding Craftsman Collection.
  • Smooth siding: Even with the push for authenticity, smooth siding was prominent in many displays. In fact, we saw many instances of contemporary panels and traditional wood grain siding used in combination.

Industry Experts Weigh In

As usual, journalists from around the industry were out in force at the Builders’ Show reporting on the latest trends and new products. A few of the highlights:

New From Boral

Boral Building Products showcased our breadth of exterior products at the Builders’ Show, including several new options to spruce up your facades:

  • Virtual Remodeler: This online home design tool makes it easy for contractors and homeowners alike to create eye-catching exteriors. Users simply upload a photo of their home (or choose one from an online gallery) and then select from Boral’s siding, trim, and shutter lines to update the image in real time. Color Harmony palettes are available to further simplify the process. Learn more about the Virtual Remodeler here.

Boral Building Products Virtual Remodeler Remodeling Exterior Design

  • Versetta Stone Carved Block: We’re giving our popular stone siding a contemporary edge with this new larger-format profile that’s reminiscent of split-face stone. Carved Block features the same easy-to-install format pros love: simply nail or screw the panels to the wall—no mortar required. Choose from dark gray Midnight or creamy Sea Salt. Click here to learn more.

Versetta Stone Carved Block stone siding mortarless stone veneer

  • Kleer Lumber 10” Post Wraps: Our KLEERWrap cellular PVC post wraps, which conceal treated posts for a beautiful, finished look, are now available in a 10” version. Even with their robust size, these wraps install with just one person—simply apply adhesive to the three-sided piece, secure around the post, snap the fourth side into place, and fasten. Complete the look with accompanying cap and base moldings. See the wraps here.

Kleer Lumber cellular PVC post wraps

Want to stay up on the latest industry trends and product news? Subscribe to our new newsletter!

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3 Steps to Protecting the Wall Cavity Against Moisture Intrusion

Grayne siding

Protecting against moisture damage not only requires a dependable siding product, but also smart design behind it. Whether through leaks or condensation, water infiltration is nearly impossible to avoid, so taking the steps to eliminate moisture throughout the entire building process is essential.

As all pros know, when water does accumulate, it can wreak havoc on a home’s structure. Wood products, including framing elements, can degrade from excessive water exposure, insulation can soak up moisture, and rot and mold will occur.

How to Avoid Moisture Damage

It is key to have or create an airflow cavity on the back side of the siding you’re installing in addition to proper flashing and weather-resistive barriers (which is designed into most polymer-style siding products like Foundry and Grayne). This stops moisture from getting trapped and causing potential issues during freeze/thaw and/or mold issues.

Here are a few steps to take to help protect the wall cavity from moisture. (Note: Always consult your local building code for the installation requirements for weather-resistive barriers, caulking, etc.)

Step 1: Properly install flashing

Flashing prevents water intrusion around any penetrations through the siding, including channels, corner posts, windows, and vents. Before installing flashing, ensure the wall surface is flat and level.

If you are working on an exterior with existing siding, the best practice is to strip away the old siding for a smooth surface—even when working with vinyl that is designed to be installed directly over wood.

When installing flashing around a window, follow these steps to prevent water leakage:
1. Apply flashing on the underside of the window first.

2. Follow this application with flashing on the sides of the window. Make sure to overlap the bottom flashing.

3. Finally, apply the flashing at the top of the window.

It is crucial that flashing extends past the nailing flanges of any accessory to prevent water infiltration through the opening. The flashing should be long enough to direct water over the nail flange of the last course of siding. This installation method can also be used for applying flashing to other openings, such as electrical outlets and doors.

Flashing around the window

Step 2: Install a weather-resistive barrier

After properly installing flashing, you should next apply a weather-resistive barrier (WRB). Installed between the sheathing and siding, a WRB blocks any water that penetrates the siding and helps it drain away from moisture-sensitive materials like wood structural sheathing and studs.

Not only do WRBs drain water away from the building, they also allow wall assemblies to dry out naturally. Because standard vinyl siding hangs loosely on the sheathing, air is able to flow behind it, creating a drainage gap and method for drying.

To properly install the weather-resistive barrier for maximum protection, the material should be installed shingle fashion by overlapping successive layers behind the exterior finish and over the structural sheathing. Installers should begin installation from the bottom up.

Each overlap should be several inches long. If heavy winds and rain are common in your region, overlap approximately 6 inches at horizontal joints and 8 to 12 inches at vertical joints.

Step 3: Caulk siding correctly

Many professionals rely on caulking to fix mistakes and speed installation time, but caulking can break down over time and eventually even hold water in rather than aid in keeping it out.

To ensure the caulking aids in moisture protection, avoid these three common mistakes:

1. Caulking the top cladding board to trim boards. This traps humidity in the walls.

2. Relying on caulking to fill in gaps. Cut siding to the precise measurements necessary to avoid gaps.

3. Caulking underneath the bottom flange when installing windows. Caulk here will trap moisture inside.

Have more questions about how to properly install Grayne and Foundry siding? View Grayne product resources and Foundry product resources for installation guides, FAQ, and more.

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Virtual Remodeler Tool Makes It Easy to Customize Home Exteriors

Boral Building Products has launched the Virtual Remodeler, an online home design tool providing contractors and homeowners with a simple way visualize how their facade will look with different profiles, textures, and colors from the company’s comprehensive lineup of siding and trim products.

With Virtual Remodeler, launched during the 2019 International Builders’ Show, users upload a photo of an existing home or select a similar house from an online gallery. Using the program’s product interface, the user then selects from Boral’s siding, trim, and shutter lines, including Versetta Stone®, Kleer® Lumber, TruExterior® Siding & Trim, and Mid-America Siding Components®; the image updates in real time, revealing how the exterior will appear with each product and color selection. To further ease the process, the home design tool includes Color Harmony coordinating color families, each of which can be further changed and updated to suit the homeowner’s tastes and needs.

Boral Building Products Virtual Remodeler Exterior Products Siding Trim

“Designing a home with fantastic curb appeal requires navigating an endless array of options, from the shape of the siding to the color of the trim to the size of the shutters. Boral’s new Virtual Remodeler tool eases the process for homeowners—and their remodelers—by helping them visualize how products will look on their house, much more than a small sample ever could,” says Becky Duffy, Director of Marketing for Boral Building Products. “Remodelers can ensure customers are happy with their home exterior before products are ordered and installed, leading to fewer surprises and greater satisfaction when the project is complete.”

Boral Building Products Virtual Remodeler Exterior Products Siding Trim

Virtual Remodeler users can save multiple projects to work on later and compare. For a small fee, pros can have their image professionally mapped by Boral, which will increase the accuracy of the rendering’s appearance. And once a finished look is chosen, Virtual Remodeler will generate a product list for easy ordering through Boral dealers and distributors.

Give Virtual Remodeler a try at https://boral.chameleonpower.com/.

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Cost vs. Value Report: Manufactured Stone Veneer, Siding Projects Offer High Returns

Remodelers and homeowners can once again count on exterior stone and siding to provide a solid return on investment, according to Remodeling magazine’s 2019 Cost vs. Value report.

An annual survey released in January, the Cost vs. Value report provides insights into which remodeling projects deliver the highest perceived return in resale value. Manufactured stone veneer, such as Boral Versetta Stone® stone siding, continues to be a safe bet, with a 94.9% recoup of investment at the national level. Though this is a small drop from last year, manufactured stone veneer ranks second-highest in ROI, after garage doors.

Boral Versetta Stone manufactured stone veneer Cost vs. Value report
Manufactured stone veneer, such as Versetta Stone in this Ledgestone profile, offers the second-highest return on investment for remodeling projects.

The 94.9% ROI for manufactured stone veneer is based on replacing a 300-square-foot continuous band of existing vinyl siding from the bottom third of the home’s front façade and replacing it with adhered manufactured stone veneer, sills, corners, and an address block, along with an entry archway with keystone and soldier course of flats on each side.

As in 2018, manufactured stone veneer offered the highest returns in the Pacific region (Washington, Oregon, California, Alaska, and Hawaii), at 110.4%. Returns were also particularly high in the East South Central region (Alabama, Mississippi, Tennessee, and Kentucky), at 107.7%.

Manufactured stone veneer offered the highest ROI out of all categories in the East South Central, South Atlantic (91.4%), West North Central (93.5%), and West South Central (98.3%) regions.

Exterior Investments Deliver Biggest Paybacks

Siding overall finished strongly, as well, with a fifth-best return on investment at 75.6%, just shy of the 76.7% recoup in 2018. In fact, out of the 10 projects with the highest returns, nine were exterior categories, including a wood deck addition, steel entry door replacement, vinyl window replacement, a fiberglass grand entrance, wood window replacement, and a composite deck addition.

“The reason for high returns on exterior projects, and especially façade facelifts, stems from the valuations set by the real-estate community. … ‘Curb appeal’ and ‘first impressions’ are central to a real-estate professional’s estimation of resale value,” Remodeling says. “The impact these impressions make is critical in setting the stage for what a buyer is willing to pay for a home.”

What’s more, projects like kitchen and bathroom renovations tend to be  more individualized, which can mean some buyers may not like the look.

The overall percentage of investment recouped across all categories on average decreased slightly year over year. The magazine attributes the decline to the sharp increase in material costs over the summer, including those driven by tariffs.

To read more analysis and see results down to metro area, visit the Remodeling 2019 Cost vs. Value portal on Remodeling’s website.

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9 Exterior Trends to Expect in 2019

When it comes to the outside of the home, what does this year hold? A few familiar looks as well as some emerging exterior trends. Here’s what to expect:

• Outdoor living: Demand for outdoor living spaces isn’t abating. In AIA’s annual Home Design Trends survey, architects named the outdoors as the No. 1 specialty room increasing in popularity.

• Low maintenance: This one will also sound familiar—home buyers, particularly younger buyers, simply don’t want to deal with painting, staining, and cleaning their façades and decks. In fact, the AIA survey lists low maintenance as the top product feature increasing in popularity. Expect composites and other low-maintenance materials for decks to continue to grow alongside demand for easy-to-maintain siding materials like TruExterior Siding & Trim, Kleer Lumber, and Grayne engineered siding.

• Darks and lights: Move over, earth tones. Consumers are increasingly drawn to the contrast of dark-colored siding against bright white trim. Trying to achieve this look? TruExterior Siding’s dimensional stability makes it an ideal fit for the darkest of paints, while Kleer trimboard’s TruEDGE technology and UV inhibitors ensure the trim stays brilliant white for years to come.

• Black trim: When trim isn’t white, look to black and dark browns. (Try TruExterior Trim, which can be painted dark hues, including black, without concerns about expansion or warping.) Also increasingly popular—the streamlined, sophisticated look of black window frames.

TruExterior Siding black window frames exterior trends
The sleek look of black window frames against white or light trim is very in.

• Grays (for now): Gray is still a go-to hue, but its popularity could finally be waning. Boral Senior Product Manager Trisha Wagner reports seeing more reds creeping in and believes it may be one of the colors to affect gray’s go-to status.

• Match game: The coordinated look of a matching entry door, garage door, and window trim is in.

• Blending textures: The varied streetscapes created by blending stone and siding textures across the façade continue to dominate. As in 2018, the transitions between textures are a bit more seamless than in years’ past. Versetta Stone siding makes this trend easy, with a panelized format that installs with screws or nails.

TruExterior Siding Stone Siding exterior trends
Blending stone and vertical and horizontal siding is an ideal way to boost curb appeal and make homes stand out from the rest.

• Authenticity: Also returning for 2019 is demand for historic looks brought by siding profiles such as nickel gap, shiplap, and board and batten.

• Modern farmhouse: Like it or not, the modern farmhouse style is sticking around for at least a little longer. Some designers are tiring of the look, but it’s still going to be popular among homeowners both inside and outside the house. “White [board-and-batten] siding delivers a ‘homey look’ and can provide texture and interest to an otherwise flat façade,” the Washington Post reports.

Looking for the perfect product to meet this year’s in-demand styles? Contact your Boral representative today.

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Shutters 101: Common Terms

Shutters seem pretty straightforward. But do you know the lingo well enough to sell them confidently to your customers? Here are a few common terms you should know.

Open Louver
The angled slats of open louver offer a timeless design.

Atlantic Shutters, open louver shutters
Atlantic open louver shutters

Raised Panel
Raised panel units feature a traditional design with one or more raised center panels with chamfered edges.

Atlantic Shutters, Raised-panel shutters
Atlantic raised panel shutters

Board and Batten
Board and batten shutters are vertically oriented boards typically featuring a minimum of two wide strips, called battens, horizontally fixed with narrow trim in between.

Atlantic Premium shutters board and batten shutters
Atlantic board and batten shutters.

Bahama
Rather than swinging in from two sides, Bahama shutters install singly and swing upward. As their name implies, this style is used frequently in the Caribbean because it blocks UV rays while allowing in ambient light and breezes. A sophisticated privacy solution for coastal locations or homes with a coastal-style exterior.

Atlantic Premium Shutters Bahama shutters
Atlantic Bahama shutters

Storm Shutters
These specialty units are made specifically to withstand the impact of wind-driven debris. Open, they look no different. During a storm, they close and lock into place with storm bars to protect the shutter leaf, the window, and the home’s interior. Before buying, verify that your storm shutters meet the Large Missile Impact Test requirement as specified in the IRC and IBC 2006.

Operable vs. Decorative
Historically, shutters were more than just a decoration. They were used to block out sun, control temperature, and provide privacy. But, as Fine Homebuilding explains, those uses were less needed when drapes and blinds became the norm. Today, most shutters are purely decorative, or inoperable. Operable shutters, like those from Atlantic, still offer those same benefits as well as an extra dose of authenticity.

Holdbacks
Holdback hardware does just what it says: holds operable units in place but is easily turned to release the panel for closure. Common styles include the elegant S holdback, a simple dog post holdback, or a scrolling rat-tail holdback. They’re not just for operable units: Use holdbacks for decorative shutters to ensure an authentic look.

Shutter accessories holdback Atlantic Premium Shutters
Rat-tail holdback

Ready to learn more? Download a product brochure. 

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How to Leverage Completed Projects in Your Marketing Efforts

A beautiful photo of a beautiful home can attract customers more than nearly anything else. And if you’re like most building and design pros, you have had many of your projects professionally photographed (and if not, it’s time to start). But are you just using those images in brochures, on your website, and on the walls of your conference room?

Here are a few more low-cost ways to use your projects and photos to market your company.

  • Write a case study: What makes your home stand out in addition to looking pretty? What challenges did you have to overcome? How did you meet the needs of the client? Write a short story about your stand-out projects that explains what makes that home—and your company—special. Here’s an example. Once it’s written, you can:
    –Post the case study with images to your website and/or blog; link to it from your e-newsletter
    –Send the case study to your local news media (regional lifestyle magazines, the home section of your newspaper, etc.) as well as to the national trade magazines (Remodeling, Professional Builder, Qualified Remodeler, etc.) for their consideration for coverage.
    –Turn it into a video walk-through to share on your web site and social media.
  • Showcase your skills: When photographing your projects, don’t just take pictures of the overall home and rooms. Zero-in on the details that make it special—whether it’s a unique gable end detail, a hidden storage compartment in the kitchen, or an advanced-framed wall that will save energy costs.
    –Share individual photos of those elements on social media calling attention to what’s unique.
    –Share those photos/details with local and national media. Many publications not only cover full projects, but also like to highlight simple details or installation techniques. For example, NKBA magazine has a “Details” page for this exact purpose.

    Instagram TRG Home Concepts
    TRG Home Concepts showcases its custom capabilities and creativity by showing—and explaining—project details on Instagram.
  • Share everywhere: Take advantage of every free platform at your disposal—Houzz, Instagram (posts and stories), Facebook, LinkedIn, Twitter, Pinterest. And use each platform’s unique written space wisely: Instagram is photo-heavy, so make captions catchy and to the point. LinkedIn is geared toward for pros, so think about what that audience cares about. Pinterest is a mecca for search, so be sure to use keywords when tagging those items. Facebook’s slide shows offer a chance to show a handful of pictures with meaty captions. Adjust accordingly!

    GH Buildings Instagram TruExterior
    GH Buildings Inc. showcases its projects on Instagram.
  • Offer advice: Installing a unique detail or using a method that consumers can learn from? Take a video as you do so to educate viewers. This showcases your work while also positioning you as a leader.

    Video Peter Brown Design Patio Roof YouTube
    Peter Brown Design creates animated YouTube videos detailing installation techniques, including “How to Attach a Patio Roof to an Existing House”
  • Create an infographic: Does the exterior of the home or one of its rooms have a lot of unique elements or features that set your company apart? Create an infographic pointing out those elements and how they contribute to your and your client’s vision.
  • Generate engagement: Got an in-progress project? Why not have your fans weigh in with their thoughts? On Facebook or through an Instagram story, post the exterior before the paint is chosen and offer a poll with two options for the paint color. Offer up two faucet choices to vote on. The more your fans interact with your social posts, the more they’ll get seen by non-followers, and polls are a great way to do that.
  • Assemble trends: If you have a blog or newsletter, use your own projects (or combine your projects with some you find on Houzz) to assemble trend stories for your readers. For example, “6 Ways to Incorporate Red into Your Exterior” or “Tesla’s Solar Roof Tiles: We Tried Them.”

    Design Build Pros blog post Midcentury Modern
    Design Build Pros offers trends and design advice on its blog.
  • Enter contests: All of the national trade magazines have design contests that, if you win, provide lots of great, free publicity in addition to prestige and bragging rights. Professional Builder’s Design Awards are just one example.
  • Create a look book: Follow the lead of fashion designers and create a look book that shows off your best work in an elegant, sophisticated way. Tie the theme of the look book back into your company’s mission statement and keywords.
  • Partner with your favorite manufacturer: Project photos are also one of the best ways for manufacturers to market their products and, trust us, they’re always looking for good images to use in their own publicity. Reach out to your rep about sharing your project stories and photos with their marketing department; they could be perfect for the manufacturer’s own case studies, advertising, editorial, and social media—which means free publicity and recognition for you.

Want to share your Boral projects with us for consideration in our marketing efforts? Email Becky Duffy at becky.duffy@boral.com.

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4 Best Practices for Beautiful Siding Installation

Professionals know it’s not only the quality of the product that determines how polished a home’s siding looks, but also how well it is installed.

While having on-site experience can develop the skills for top-notch installation, sometimes even the most experienced builders make mistakes. Here are four tips to ensure your Grayne and Foundry siding projects are beautiful every time.

1. Use the Right Tools
Before you begin the installation process, it’s essential to be equipped with the right tools. Accidentally using the wrong tools can have consequences.

To cut the siding, use either a vinyl siding blade or a fine-toothed blade. If using a fine-toothed blade, be sure to install the blade in reverse for the best cuts.

Other tools to include on your checklist:
• Utility knife
• Caulking gun (to seal J-channel)
• Vinyl siding snips (to cut or trim siding panels)
• Siding removal tool
• Snap lock punch (to cut snap lock tabs and allow cut panels to be snapped into utility trim)
• Nail hole slot punch (to add nail holes if a panel must be face nailed)
• Trim nail punch (to add nailing holes if a panel must be face nailed)

2. Start with a Smooth Surface
If the surface beneath the siding is uneven, even the best siding installation may be compromised. Take appropriate precautions to ensure a smooth, continuous surface.

For new construction, avoid using green lumber as the underlayment, as it typically has high levels of moisture. As the wood dries, it will shrink, leading to cracking and warping. These flaws in the wood can make the siding look uneven and poorly installed.

If you are re-siding a building, furring or complete removal of uneven original siding may be required to create a smooth surface. While this process may seem like a nuisance, it will help to ensure straight, stable replacement siding.

3. Plan for Expansion and Contraction
To accommodate expansion, see siding manufacturers’ guidelines, as many panels install differently.

Always leave a minimum of 1/8″ gap at the nailing hem to accommodate changes from temperature shifts. If you’re installing siding in temperatures of 75 degrees F or higher, lessen the clearance slightly to at least a 1/16″.

vinyl siding installation panel spacing

4. Apply Panels Correctly
One of the most common mistakes installers make when applying panels is driving the head of the fastener tightly against the nail hem. Allow approximately 1/32″ (roughly the thickness of a dime) clearance between the fastener head and the siding nail hem.

During installation, avoid face-nailing or stapling through siding. Face-nailing can not only cause ripples in the siding, but also prevents proper expansion and contraction.

When installing a siding panel, push up from the bottom until the lock engages, then let the panel relax down against the ledge of the previously installed panel. Without stretching the panel, reach up and fasten it into place. Again, be wary of tightness—the panels should not be under tension or compression when they are fastened. Once fastened, allow the butt edge to rest on the top edge of the course below.

vinyl siding installation

To see detailed guides, view our Installation Guides and other product resources:
Grayne: http://grayne.com/resources/

Foundry: http://www.foundrysiding.com/product-resources