It’s likely of little surprise to anyone that the latest American Institute of Architects’ Home Design Trends Survey reveals that two of the most popular features for today’s homeowners, by a large margin, are outdoor living spaces and home offices.
In its recently released Q3 2020 Home Design Trends study, the AIA reported that within the “special function rooms/areas” category, outdoor living not only led the way, but grew since last year, with 70% of architects reporting increasing interest compared to 61% the year before. Very close behind were home offices, with 69% of architects indicating increasing interest, which was 1 percentage point higher than 2020.
These two features far outpaced other options on the list, including “multiple offices/zoom room/space for virtual meetings” (48%), flex space (46%), and an au pair/in-law suite (42%).
Elsewhere in the survey, “low maintenance” led the Products category, with 54% of architects indicating increasing interest, down 2 percentage points from last year. (Seeking to capitalize on this trend? Check out our TruExterior Siding & Trim, which offers the authentic look of wood without the moisture and maintenance concerns.) This was followed by smart thermostats (52%) and synthetic materials (48%). Farther down the list, infrared heaters, a hot item for those looking to extend the livability of outdoor living spaces into colder months due to the pandemic, saw a big jump from 10% in 2020 to 37% in 2021.
Under technology, the survey saw a surge in interest in several categories: electric car docking stations, which jumped from 62% in 2020 to 74% in 2021; technology-friendly systems, which increased from 53% to 62%; back-up power generation, which soared from 46% to 60%; and solar panels, which saw the most dramatic change, from 37% in 2020 to 54% in 2021.
Each May, some of the industry’s supply channel-focused publications release annual reports, listing the industry’s leading LBM dealers and distributors as well as the economic trends that have shaped their businesses the previous year.
This year saw the release of two new lists—the LBM Journal 100 and the Construction Supply 150 from Webb Analytics—which were published in May following one of the most unprecedented years in construction history. From the uncertainties at the onset of the pandemic to the housing and remodeling boom that soon followed to the supply and pricing challenges going on now, the building supply industry has been challenged in ways most had never seen before. And many dealers navigated extremely successfully.
Here are a few observations from LBM Journal and Webb Analytics for how dealers and distributors weathered 2020 and what trends are shaping up in 2021.
• Acquisitions continued: LBM dealers continued to scoop each other up. The most high-profile was Builders FirstSource purchasing BMC, growing from 440 locations to 550 locations in the process. But the moves weren’t limited to the big players, with dealers of all sizes taking advantage of opportunities to expand in size and geography via acquisition.
• Retail sales big, commercial suffers: With the surge in home improvement and DIY projects, it’s not surprising that home centers and dealers with heavy percentages of retail customers posted some of the biggest growth last year, as reported by the Construction Supply 150. Unfortunately, companies selling commercial-heavy inventories, such as steel studs and ceiling systems, saw declines. “It’s pretty clear that homebuilding will remain strong, and surveys suggest big-ticket remodeling will rebound as homeowners become less fearful of having remodelers working in their kitchens and baths,” Craig Webb wrote in the CS150.
In looking ahead to this year, a majority of CS150 respondents believe new construction and remodeling will continue to grow, but most expect retail sales, as well as multifamily and commercial, to remain the same.
• Labor remains a challenge: 77% of the LBM Journal 100 reported challenges with recruiting, hiring, and retaining employees, with drivers and yard workers the hardest-to-fill positions.
• The power of relationships: LBM dealers have always touted the importance of employees and customer relationships, but the pandemic drove that home even more. “The silver lining of the pandemic for us has definitely been relationships,” Charlie Parks, co-owner and vice president of Parks Lumber & Building Supply told LBM Journal. “We have developed stronger relationships with our customers, suppliers, and even with other supply houses in the area that we have done some dealing back and forth with during the shortage.”
• Installed sales: More than half of the Construction Supply 150 conduct installed sales. The most popular product categories include entry doors, cabinets, countertops, interior doors, and bathroom vanities.
• E-commerce expanding…slowly: The construction industry is notorious for slow adoption of technology, but the pandemic helped speed things along. LBM Journal found that while only 33% of leading dealers are offering online sales, 78% said online sales were significantly or slightly higher than the year before. As Webb noted in the Construction Supply 150, “true online shopping is unlikely to become ubiquitous until dealers figure out how to automatically adjust a price based on the customer.”
Outdoor living spaces are one of the biggest trends in home building and remodeling, and demand has only grown during the pandemic.
As the demand for outdoor living moves from growing trend to must-have status, simply adding on an ordinary deck isn’t going to be enough. Building pros can elevate outdoor spaces in numerous ways, and they don’t have to break the bank.
Here are a few simple and relatively inexpensive details to consider to add the finishing touch to your outdoor living spaces and take them to the next level.
Create Indoor-Outdoor Connections
Not every home can have an eight-panel opening glass wall, but that doesn’t mean you can’t create those connections that let in more light and expand the entertaining space.
As Andersen Windows points out in a recent article, the standard French patio doors with sidelight windows can easily be replaced by a small multi-panel door with one or two sliding panels, helping to expand the clear opening to preserve views and create that desired indoor-outdoor connection.
Another more budget-friendly option is to include pass-through windows to create an indoor-outdoor bar, such as this project by Denny Sturgis Construction.
Detail the Deck
No matter the size of the deck, there are a few simple strategies to make it look more finished and polished.
• Rather than leaving deck planks exposed, add fascia board around the perimeter to create a more finished look. TruExterior poly-ash trim can be painted or stained any color and can be used in contact with decking material.
• For composite decks, hidden fasteners cost a little more but make a big difference in the look and feel of the deck. For grooved-edge boards, clip-style hardware stays completely hidden; for face-fastening, a plug system is the most hidden option, or, at minimum, choose color-matched screws.
• Add flair to composite decks with inlays and picture framing. These techniques can be used to add a decorative perimeter, break up long expanses, or create an outline around different areas, such as a sitting area or outdoor kitchen.
• Don’t neglect lighting, which can add ambience, make the space safer, and extend its use later into the night and farther into colder months. Integrated post cap, railing, or stair lights can be easy and economical to add on or integrate.
• Add an accent wall or elevate the grill area with stone, such as panelized stone siding from Versetta Stone.
Amp up your outdoor buildings
A beautiful backyard can be the perfect spot for a studio, she shed, or ADU. But make sure it’s got style. A rickety wood shed or wobbly plastic structure can bring down the aesthetic of the whole outdoor space. Use real siding and trim, include accessories, and add landscaping.
This beautiful tiny house ADU by Koncept Design/Build, for example, looks just as good as a main house, with beautiful craftsmanship, on-trend black-framed windows and doors, and meticulous trimwork using TruExterior poly-ash trim
This garage/man cave by Adam Hass Fine Homebuilding also could pass for a main living space, with its traditional forms and well-thought-out details.
Even a storage shed can look a bit more refined, as seen with this example from Zuccon Works, which features richly colored siding and Kleer cellular PVC trim and window casings.
Don’t Neglect the Accessories
It’s easy to leave the aftermarket accessories up to the homeowner, but why not complete the look or at least show them how?
For example, this flower box made with Kleer Lumber PVC trim not only offers a cleaner, more stylish look than run-of-the-mill planters, it’s durable and can be used in contact with the ground without moisture concerns.
Kleer is also a fun choice for these Adirondack chairs. The teal offers a fun pop of color to the porch without too much commitment or concern over resale value.
And don’t forget to finish the porch. Here, installers used TruExterior Beadboard in a soft robin’s egg blue to add to the vintage vibe of this wide porch.
Post wraps, such as these from Kleer, are a simple way to enhance the porch or deck without adding extra maintenance needs.
The NAHB recently released the 2021 edition of its “What Home Buyers Really Want.” The study, conducted after the pandemic began last year, surveyed 3,247 recent and prospective home buyers.
Here are some of the findings:
The COVID-19 pandemic has influenced some home buyers
Though the majority of buyers (67%) said the pandemic didn’t impact what they look for in a home, 21% indicated they desire a larger home because of it; the demand is higher for those with at least one teleworker and one virtual student.
The pandemic also increased preferences to buy in an outlying suburb from 26% in previous studies to 30% this year.
Home style preferences vary
In a new question this year, participants were shown pictures of four exterior designs. The NAHB reports that preferences are diverse, with no one style garnering a majority at a national or regional level. Traditional homes led the way with 32%, followed by Contemporary (24%), Transitional (16%), and Modern (14%). Traditional styling was the top option in all regions except the Pacific, where Contemporary came out on top.
Shift in new vs. resale preferences
The majority of respondents—60%—desire a new home, the largest percentage in 14 years. “The increase may be due in part to buyers’ concerns about touring occupied homes during the COVID-19 pandemic, the severe lack of inventory of existing homes on the market, and the higher likelihood that new homes are located where buyers want to buy—the suburbs,” the NAHB explained.
Most desired home features include a laundry room, exterior lighting, patios
Home buyers were given a list of more than 200 home features. Of those, the most desired elements were a laundry room (87%), exterior lighting (87%), ceiling fans (83%), Energy Star-rated windows (83%), and a patio (82%).
On the exterior, home buyers additionally ranked front porches (81%), rear porches (75%), and a deck (75%) high on the list.
For the greater community, survey respondents indicated they want walking/jogging trails, a “typically suburban” neighborhood, a park, proximity to retail, and walkability.
Among the features that 40% of respondents indicated they don’t want were elevators, glass walls, a community daycare center, a wine cellar, and a pet washing station.
Open layouts still in demand
Despite some speculation to the contrary, most home buyers still desire open layouts.
Green homes must have ROI
There was a significant difference between home buyers being concerned about the impact of their home on the environment (78%) and those (15%) willing to pay more for an environmentally friendly home. “However, significantly more buyers are willing to pay extra for a home if they understand it will lead to annual savings in utility costs,” the NAHB said. “In fact, 57% are willing to pay $5,000 or more, on top of the price of the home, in order to save $1,000 a year in utilities.”
The COVID-19 pandemic has touched many areas of the building industry, and the trim and moulding category is no exception. As a product that lends itself to quick yet dramatic facelifts, trim was an easy upgrade option for DIYers and pros alike as the pandemic shifted from closures and uncertainty last spring to a surge in demand for home improvement products and services.
What has this all meant for dealers? In its annual In Depth look at the trim category, LBM Journal explored the latest trends and what dealers can do to keep adapting in uncertain times.
Here are a few of their findings:
Trim Products Are Thriving Through the Pandemic
While the industry initially shut down in many areas, home improvement projects quickly ramped up as homeowners sought to complete long-neglected projects and spruce up their interiors and exteriors. Manufacturers told LBM Journal that the trim category is likely to continue to grow significantly in the next 12 months, a prediction backed up by the “2020-2025 Global Molding and Trim Market Report.” In addition, “according to a recent Bank of America poll about homeowners’ attitudes and shopping habits during coronavirus, more than 70% of those polled indicated they have decided to tackle home improvement projects, with more planned for 2021,” the magazine reported.
“As stay-at-home recommendations stretch through the winter, we expect the surge in demand to remain as homeowners continue to seek to make their homes their sanctuary and buyers scoop up new and existing homes that meet their changing lifestyle needs,” Boral Building Products Brand Manager Ben Drury told the magazine. “But lead times should continue to improve as manufacturers catch up, and supply challenges should ease.”
The trend toward dark trim colors remains strong. In addition, “there’s still a strong desire for multi-textured facades as well as contrasting siding and trim colors,” Drury said. “Both our [poly-ash] TruExterior Trim and [cellular PVC] Kleer Lumber trimboards are a perfect fit for those color combinations. TruExterior Trim’s poly-ash technology allows it to be painted any color, including black, so it’s perfect for the white-siding-with-dark trim trend.”
Bold colors are popping up on the interior, as well, manufacturers said.
The desire for Modern Farmhouse looks continues unabated in many areas of the country, leading to trim profiles that are more simple and clean in style, the article states.
Ease of Installation
The trend toward sprucing up homes in the pandemic has driven more LBM dealers to push installation-friendly options. LBM Journal cited consumer studies from The Farnsworth Group and the Home Improvement Research Institute reporting that 80% of homeowners had started a DIY home project by June of last year. Along with the simple fact that homeowners were stuck quarantining, they also are getting a confidence boost from online resources such as YouTube and Pinterest. Savvy dealers, even those that typically cater only to pros, have recognized this surging customer opportunity and have responded with increased support and product guidance.
Back to Basics
As we proceed through this year with a bit of caution, some manufacturers recommend that dealers stick to basic strategies, including taking advantage of educational resources for increasing foot traffic and visibility, diversifying your product lines to include alternative trim materials, and maintaining your knowledge base. “The best thing dealers can do for their customers is to be truly knowledgeable about the products they sell—and even those they don’t sell,” Drury told the magazine. “This will help ensure they can recommend to contractors the right solution to each project, making them even more valuable to those customers.”
And this includes taking advantage of ever-growing opportunities for virtual training sessions. To arrange for product knowledge and installation virtual training for Boral Building Products brands, including TruExterior and Kleer as well as siding brands like Versetta Stone and Foundry, contact us here.
All told, LBM Journal paints a positive picture for the year ahead: “When taken together, all of these changes and challenges point to an optimistic year for the moulding and trim industry,” they concluded. “Yes, LBM dealers will need to remain agile so that they can quickly adapt how they do business in response to any continued (or even new) restrictions from the continuing health crisis. But by staying atop training and education and by being prepared to meet the anticipated increasing demand for trim products by both pro and DIY customers, dealers will position themselves to reap the greatest gains.”
To read more trim trends and insights into today’s trim market, view the LBM Journal article in its entirety here.
One of the most fun reveals at the end of each year are the various Colors of the Year announcements from manufacturers and color experts. They’re a unique reflection of the current moods of the populace and perhaps also a nudge toward where we expect to be headed in the coming 12 months.
This year was no exception, as three of the major Color of the Year announcements seemed to deliver on a similar theme of calm, hope, and grounding.
Here’s a look at the colors, what they symbolize, and how you can leverage them on your homes.
2021 Colors of the Year
For only the second time in 22 years, Pantone selected two Colors of the Year: Ultimate Gray (17-5104) and Illuminating (13-0647). The two hues “highlight how different elements come together to support one another,” the company says. “Practical and rock solid but at the same time warming and optimistic, the union of Pantone 17-5104 Ultimate Gray and Pantone 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.”
Sherwin-Williams named Urbane Bronze (SW 7047 (245-C7)), a rich, enveloping gray-brown, its Color of the Year. “Nature at its simplest and most elemental—embodying the richness of the Earth’s stone, metal, and wood—forges a feeling that’s grounded, meditative, and serene,” the paint manufacturer describes. “Let a color rooted in nature create a feeling of calm and bring all you cherish together.”
Paint manufacturer Benjamin Moore went for a richer neutral as well with its selection of Aegean Teal 2136-40, “a blend of blue-green and gray … an intriguing midtone that creates natural harmony,” as its Color of the Year. The hue, along with the other colors in the company’s Color Trends 2021 Palette, celebrates the simple pleasures of home, eliciting a feeling of calming positivity that embraces the viewer in its warmth. The aesthetic feels traditional but much more modern in tone.
“Every year, the Colors of the Year reflect what’s happened over the past 12 months, and that is very apparent in this year’s selections,” says Trisha Wagner, National Accounts Manager for Boral Building Products. “People have changed a lot in how they view their surroundings; it’s taken a turn from looking at home from outside in. And these colorscapes demonstrate that.”
How to Apply Trending Colors to the Home Exterior
Wagner points out that home aesthetics are no longer just about curb appeal. With the pandemic, home is also a workspace, vacation space, and much more—so how colors live is important. They need to be much more fluid, with a flow from inside to out, rather than a bold exterior color with a more neutral interior or vice versa.
Trending colors have a feel of the “new neutral,” with a natural tone but with a richness that keeps them feeling modern. In siding, Foundry’s Deep Granite color is one example.
“When I look at new construction projects, it’s not just siding and stone; it’s shake in the gable, multiple textures, but they’re all tonal. Texture and color fold and weave into this calm, serene space,” says Wagner. “It’s the same on the interior. We’re seeing less of the stark contrast, such as a single accent wall in a bold red. It’s more of a blend. It’s not just about one room, it’s about the palette throughout the home.”
There’s still a place for bold, but there’s an elegance to it. The bright red is still around, but in a deeper, earthier version that feels calm instead of overpowering. On the exterior, a neutral palette may pair with black-framed windows or a half wall of Versetta Stone’s Northern Ash hue. “That’s the foundation for some of these modern neutrals. We’re not going back to the boring hues. These are elevated, richer, calmer,” Wagner explains.
The Colors of the Year themselves can be easily weaved into a front door, shutters, and other accents, areas that showcase a trend without having to make a dramatic change.
“Colors are an absolute reflection of where we are this year,” Wagner says. “Color inspires. We shouldn’t be afraid of it, but it has to work with you.”
Ready to take advantage of the latest color trends? Atlantic Shutters can be matched to nearly any color, offering a perfect opportunity to incorporate similar hues to the Colors of the Year. And TruExterior Siding & Trim can be painted any color, making it easy to respond to the latest preferences.
The COVID-19 pandemic has influenced many aspects of our lives, and home design and exterior trends are no exception. As stay-at-home orders stretched out into months, homeowners turned to home improvement projects to keep themselves busy and whittle down neglected to-do lists. At the same time, many homeowners chose to relocate to new or existing homes in search of more space or outdoor-friendly properties.
Those shifts will likely continue to influence home trends in the months to come. Alongside those changes, there are some existing exterior trends that remain top of mind with pros and homeowners alike.
Easy upgrades: Staying at home means more time staring at ho-hum exteriors or facades in need of a facelift. Simple updates to the exterior, such as replacing aging siding, adding gable vents or decorative mounting blocks, or installing decorative trim, can go a long way to improving curb appeal while still remaining affordable and in reach of DIYers.
Outdoor living, elevated: Outdoor living has been trending for years, but the need for great exterior space is stronger than ever with the pandemic. For homeowners stuck in the house, the outdoors have become a much-needed place of respite. Making outdoor living areas even more inviting—with everything from integrated seating to warm lighting to a flashier grill—has become even more desirable.
Along with the deck and patio surfaces, your customers should consider how the surrounding façade looks, adding trim and other accents to make the space feel more refined and complete.
Awnings and overhead coverings, as well as fire pits and outdoor heaters, can help to extend the useability of those outdoor spaces during colder temperatures.
Updated offices: With more workers logging in remotely, creating home offices that are welcoming and well-designed is top of mind, and exterior siding products can make a perfect decorative element. Shiplap siding or panelized stone siding is an easy way to add an accent wall to elevate a guest bedroom into a cozy home office.
Window options and placement: More time at home means even more need for better indoor air quality and comfort. For windows, this means paying attention to placement to maximize both daylighting and cross-ventilation. Sound control options also should be considered to minimize disruptions during the work day.
Authenticity: Authentic siding and trim profiles, like TruExterior’s Craftsman Collection, offer the nostalgia of tradition and the comfort of the tried-and-true, fueling a greater sense of normalcy in a world that is anything but.
Multi-textured facades: Multi-textured facades continue among leading exterior trends. Blending multiple cladding types, such as a stone siding half wall with vinyl or poly-ash siding above, and incorporating shingles or vertical accents on gables and bump-outs helps distinguish homes along the streetscape and adds warmth and curb appeal.
Vertical and board-and-batten siding: Vertical and board-and-batten siding can add dimension and visual interest to the home exterior, particularly to meet demand for multi-textured façades and Modern Farmhouse looks. Vertical applications also can help spice up accent areas, such as gables. (Learn more about vertical siding here .)
Even after the restrictions of COVID-19 fade into memory, the idea of the home as a place of escape and sanctuary is likely to remain for some time. Simple touches can add physical and aesthetic comfort to secure the feeling of home.
As first reported in Eye on Housing, data from the Census Bureau’s Survey of Construction indicate stucco and vinyl were the most common siding material for new single-family homes in 2019, accounting for 27% and 25% of the total, respectively. Stucco was installed on 245,000 home starts and vinyl on 228,000 home starts last year.
Digging deeper into the four regional sectors of the Census data, vinyl siding was far and away the leading material in two regions—the Northeast, at 46,000 homes (74%), and the Midwest, at 71,000 homes (59%). Not surprisingly, stucco and brick were the most-used material in the south, though vinyl still captured 21% of the market there.
Further analysis of nine submarkets by Eye on Housing finds that vinyl was the leading material in four submarkets and the second-leading material in two submarkets. In the Mid-Atlantic region encompassing New York, New Jersey, and Pennsylvania, vinyl accounted for 75% of housing starts, with the next most-used material, brick, at just 9%. In New England, 68% of new homes in 2019 used vinyl, with wood as the secondary material at 19%.
It’s no wonder vinyl siding is the go-to option for new homes—for most products, it offers low maintenance and optimal durability. Foundry Specialty Siding takes those advantages even further, offering the warm, rich look of shake or shingle cedar along with an extensive palette of standard and custom colors. Plus, its profiles virtually eliminate visible seams, furthering the authenticity and enhancing aesthetics versus similar products.
ways, it’s business as usual in the siding market—authenticity is in demand,
low maintenance is a must, and the Modern Farmhouse continues to reign. And
while the pandemic shifted the way most of the industry is doing business, many
homeowners are using the extra time at home to improve their exteriors.
pandemic has created challenges for so many, it’s also driven many homeowners
to embark on improvement projects, particularly as they embrace the home’s role
as sanctuary. “During stay-at-home orders, many Americans have been making wish
lists for the ways they will have professionals make improvements once that’s
allowed in their areas,” Boral Building Products’ Vice President of Sales Jack
Delaney told LBM Journal. “Siding replacement is a perfect way to give existing
homes an instant facelift.”
also has the distinct advantage of offering outside work, which is isolated
from the homeowner and is easier to do safely as the pandemic continues, making
it an ideal option to consider for a facelift.
Popular Siding Trends Continue
facades continue to be in demand, manufacturers say, combining traditional
siding with stone and accents to help the home stand out and catch the eye.
despite some predictions that the Modern Farmhouse style has run its course,
the look remains popular, as homeowners desire the authenticity blended with
clean lines and a contemporary vibe.
has been in demand for the past few years, and we think that desire will only
get stronger as Americans look to their homes as a sanctuary,” Delaney said. “The
draw of tradition, of the tried-and-true, is likely to continue as homeowners
look for any sense of normalcy in these times.”
TruExterior Siding & Trim’s Craftsman Collection, offering the look of wood in seven authentic profiles such as Shiplap and Channel Bevel, is one way to deliver on that preference.
Low Maintenance a Must
The demand for low-maintenance materials is here to stay, as older and younger homeowners alike eschew the idea of painting their exterior every year. Two products to consider are TruExterior poly-ash siding and Foundry Specialty Siding, each offering a combination of durability and little upkeep.
Easy Installation in Demand
As the labor shortage continues, straightforward, speedy installation is key to maintaining schedules and ensuring long-term performance. (Try Versetta Stone stone siding, which has a panelized format that can be installed by traditional carpenters and contractors.) Building pros also are looking for a partner in their suppliers, one that can be both a single source of materials and provide value and knowledge.
Training Takes Off
With demand still high but face-to-face meetings off the table in many areas of the country, manufacturers have quickly implemented online training sessions. Boral Building Products, for example, has been hosting product knowledge workshops and live installation demonstrations. Check out some recorded classes on our YouTube channel or contact your rep to arrange a live session.
Learn more about the latest siding needs and trends by reading the full LBM Journal article here.
Vertical siding installation is on trend for a reason—blended with horizontal siding or other materials, it’s an ideal way to add dimension and visual interest to the home exterior, particularly as homeowners clamor for multi-textured façades. Vertical applications also are a great way to make accent areas a bit more interesting.
But installing vertical siding has some nuances both designers and installers should keep in mind. Here are a few things to consider when using TruExterior Siding in vertical installations.
• Choose the right style and profile: Vertical siding is most often used with Channel or V-Rustic profiles, but also can be achieved with Nickel Gap or Shiplap.
• Complement the home style: Vertical installations are commonly seen on both modern and traditional styles. If used across the full expanse of the façade, the look will decidedly lean modern or, depending on the other design elements, modern farmhouse; traditional exteriors should stick to accents, such as a gable or around an entryway.
• Follow installation instructions: Keep in mind that vertical installations of TruExterior Siding will require a few different steps than horizontal applications. These include:
–Make sure to install flashing above windows, doors, and roof lines as usual.
–If the height of the home requires more than one piece of siding installed vertically, create a belly band trim joint with a piece of 1×4, 1×6, or 1×8 trim (depending on preference) and Z-flashing above and below (see diagram). In vertical applications, the belly band is the best strategy for optimal moisture management and is usually more visually effective versus having random seams.
–Fasten each piece of TruExterior Siding at the tongue and on the face no less than 3/4″ from the edge and no more than 12″ along the length of both sides of the siding.
–Install a frieze board trim piece with flashing along the top edges of the siding under the soffits.
Click here to see more exterior project inspiration featuring TruExterior Siding.
The annual Cost vs. Value Report examines which remodeling projects deliver the highest perceived return in resale value. In 2020, manufactured stone (such as Boral Building Products’ Versetta Stone), was the retrofit project with the highest ROI at the national level—95.6%, an increase from 94.9% last year. The only other project with an ROI in the 90% range was garage door replacement, coming in second at 94.5%.
The 95.6% ROI for
manufactured stone is based on replacing a 300-square-foot continuous band of
existing vinyl siding from the bottom third of the street-facing façade with
manufactured stone veneer, sills, corners, and address block, along with
outlining the entry archway and adding a keystone and a soldier course on
Manufactured stone also offered the highest ROI of all categories in five out of nine regions: Pacific (Alaska, Washington, Oregon, and California), with a whopping 119.5% return; Mountain (Montana, Idaho, Wyoming, Nevada, Utah, Colorado, Arizona, and New Mexico), with a 100.0% return; South Atlantic (Maryland, Virginia, West Virginia, North Carolina, South Carolina, Georgia, and Florida), at 94.0%; West South Central (Texas, Oklahoma, Arkansas, and Louisiana), at 91.1%; and East North Central (Wisconsin, Michigan, Illinois, Indiana, and Ohio), at 88.0%.
Exterior Facelifts Continue to Deliver
As with the 2019 report, the 2020 Cost vs. Value study found that exterior projects dominated all others, capturing nine of the top 10 spots for ROI. Following manufactured stone and garage door replacement, those projects comprised fiber cement siding replacement, vinyl siding replacement, vinyl window replacement, wood deck addition, wood window replacement, steel entry door replacement, composite deck addition, and asphalt roofing replacement. Only minor kitchen remodels ranked as high, at 77.6%.
“The reason for high returns
on exterior projects, and especially façade facelifts, stems from the
valuations set by the real estate community,” Remodeling reported. “In
order to make the best use of the Cost vs. Value tool, a remodeler
has to think like a real estate broker. ‘Curb appeal’ and ‘first impressions’
are central to a real-estate professional’s estimation of resale value.
Granted, a home’s exterior will only persuade potential buyers to see more, and
first impressions can vary from one individual to the next. But the impact
these impressions make is critical in setting the stage for what a buyer is
willing to pay for a home.”
Attendee numbers—and attendee attitudes—remained strong at
the 2020 International Builders’ Show Jan. 21-23. NAHB
reports that nearly 65,000 attendees converged on Las Vegas, just a few
thousand short of last year’s total. When combined with the co-located Kitchen
& Bath Industry Show, attendee numbers soared to about 90,000. Not too
shabby considering it was the show’s second consecutive year in Sin City.
“The strong attendance at this year’s show reflects the
positive outlook for the home building industry and the enthusiasm that our
attendees have for the future,” NAHB Senior Vice President of Exhibitions and Meetings
Geoff Cassidy said in a statement. “Attendees continue to seek the innovative
products, education sessions, and networking opportunities that only IBS can
If you weren’t able to attend, read on for a look at the
trends, news, and highlights from the show floor and beyond.
IBS Trends:Easy Installation, Dark Windows, Smooth Siding
Visit enough booths and talk to enough people, and trends
start to emerge. Here’s a bit of what our team saw on the show floor:
• Labor: The labor shortage continues to dominate conversations about builders’ and remodelers’ biggest business challenges, and manufacturers touted products accordingly. (Be sure to check out our Versetta Stone stone siding, which installs like a traditional siding panel with nails and screws.) In addition, the Home Builders Institute and The Home Depot announced a half-million-dollar grant to fund student training in home construction careers. Meanwhile, Fine Homebuildingcontinued its mission to #KeepCraftAlive.
• Black windows: Like last year, black window frames were everywhere. We also noticed an uptick in black window trim—coinciding with a decline in white window trim. (If you’re jumping on board this trend, be sure to consider TruExterior trim, which can be painted dark colors, including black.)
• Bookend colors: Along with dark accents, exterior
siding, stone, and trim products are trending to both sides of the scale—lots
of darks and, in direct contrast, lots of whites. Warm neutrals were scarce to
• Outdoor living: No surprise, outdoor living is here to stay, and manufacturers are responding with more options than ever to deck out the space with all the comforts of the interior. As just one example, our sister company, Kindred Outdoors+Surrounds, launched at the show with fire bowls, fire pits, fireplaces and surrounds, and outdoor kitchens.
Each year, a handful of showhouses offer a look at what
today’s homeowners are, or will be, looking for, from the practical to the
extravagant. This year was no exception:
• The New American Home, the show’s centerpiece demonstration home combined wow factor with “ahhh” factor, with water and fire features, flooring that resembles drifting sand, and a soothing color palette. Professional Builder walks you through it here.
• The designers behind this year’s The New American Remodel leveraged advances in home performance technology to help demonstrate to showgoers how to achieve true net zero. Follow along with Professional Remodeler.
• The pre-fabricated, multi-million-dollar Sekisui Showhouse home renovation concept showcased Japanese homebuilding innovation to highlight the future of building. Las Vegas Review Journal provides a peek.
New From Boral
Boral Building Products’ portfolio of exterior products
means you can find the perfect whole-house solution for any home, any design,
and any budget. Check out our newest options to inspire your work:
• Versetta Stone Northern Ash: The easy installation and beautiful look you love about Versetta Stone stone siding in a dramatic new hue. This bold head-turner meets consumer demand for darker colors and accents on the exterior. See it here.
• Kleer Lumber Extruded Beadboard: Our new beadboard is extruded as one piece and sealed on all four sides to eliminate the open cells that may be prone to dirt intrusion—ensuring a brilliant white out of the box and on the jobsite. Learn more here.
• TruExterior Reversible Shiplap/Nickel Gap: Two looks in one! The newest profile in our high-performance TruExterior Siding & Trim lineup comes in two formats: one features smooth Nickel Gap on one side and wood-grain Shiplap on the other; the second has wood-grain Nickel Gap on one side and smooth Shiplap on the other. Check it out here.
• Foundry Grayne Shingle
Siding Colors: Foundry’s Grayne shingle siding now comes in Mountain Ash, a
sandy white, and Rustic Slate, a bluish gray, both a perfect complement to the
sidings’ distinctive graining patterns and sharp, crisp edges.
The dawn of a new year—and a new decade—naturally brings out the predictions for what trends will dominate the landscape. But when it comes to color, it’s not always that simple. While some colors heat up and cool down quickly (perhaps bold hues sparked by pop culture), for the most part, shifts in color preferences happen more gradually, easing in and fading out over a number of years or even decades.
Still, it’s important to know what’s happening, so we checked in with strategist and trend forecaster Renee Labbe, Director of Foresight Strategy at Broadside Studios, to find out what we can expect in exterior color trends during the upcoming year and beyond.
Neutral hues that began trending three, five, even eight years ago are still around as early adoption has merged into mass market appeal. And “neutral” doesn’t simply mean beiges and grays, it can mean subtle colors that are quite muted. Where colors in the ’80s and ’90s were heavily saturated, today classic yellows and creams and oranges lean closer to neutrality on the color wheel. Similarly, white is still a leading house color, but it’s a softer white, a trend Labbe says we’ll see more of this year. She also expects the appeal of contrasting whites and blacks to continue.
One of the reasons for a shift toward neutrality is lifestyle: Americans have become overwhelmed by technology and social media, resulting in sensorial chaos. Neutral tones are less busy and not as distracting, allowing the eye to rest and the brain to relax.
This is also likely the driver of home style trends like the Gabled Modern. This style represents simplicity, with limited use of color, material, and ornamentation, creating a sense of peace and a contrast to the “pinnacle of success” approach that has dominated real estate in recent decades.
“Design imitates emotion,” Labbe says, noting that society is shifting as we emerge into a new decade focusing on solutions instead of division. “Neutrality is necessary as we slow down our focus. The healthy palettes start to trickle in.”
The Rise of “Healthy” Color Palettes
Indeed, the popularity of neutrals will influence increasing interest in colors derived from nature, though Labbe says it’s too soon to know how the hues within those colors are going to evolve. “I think healthy palettes are part of a bigger trend toward ‘entanglement,’” she explains, “where we see the built environment and the natural environment literally beginning to grow into each other.”
While gray has been a mainstay for a number of years, classic gray is starting to fade from favor. Instead, it’s finding its way into other colors, such as an undertone for brown that makes the rustic hue more suitable for contemporary designs without losing its warmth. Tinted grays also are becoming more important, Labbe notes, such as gray with a hint of blue or green.
Labbe says red undertones for exteriors, such as siding, roofing, brick, and pavers, have been downtrending and will continue to downtrend, in favor of undertones that create a more neutral feel. For example, a brown that had a lot of red undertone will now see a gray undertone replace it; a tan would be less warm and more muted (gray undertones).
Similarly, though classic black has been popular for progressive neighborhoods, Labbe predicts some blacks with a bit of tint, such as brown-black or bluish-black.
Above all, it’s crucial to use color correctly. A color is rarely completely “out,” but in her research Labbe often sees popular colors integrated in the wrong way. For example, combining three different grays on a contemporary house will come off stark and cold, but pairing a smooth gray stucco with wood elements can create something warm and beautiful. Gray with tan is another effective combination.
As you design your homes and develop your streetscapes, consult with a color expert who can ensure you’re selecting hues that are on trend yet timeless and are integrated in combinations and configurations that elevate, rather than detract from, your exteriors.
Perhaps not surprising to anyone active in the housing industry, outdoor living continues to dominate as one of the most sought-after features of home exteriors.
Outdoor Living Spaces Remain Popular
In AIA’s Q2 2019 Home Design Trends survey, released in late June, 68% of architects said interest in outdoor living space among their clients is increasing, up slightly from 67% in 2018. The upward trend includes the blending of spaces, of which interest rose 5 percentage points to 57% in 2019.
this year, in the association’s Q1 survey, architects indicated outdoor
kitchens also continue to remain popular, with 49% reporting increasing
interest in those spaces versus 45% in 2018.
craving more outdoor space, lot sizes appear headed down, with -28% of survey
respondents reporting an increase in lot size for 2019.
Home Sizes Shrinking
According to architects, overall home size is on the decline, with a -8% differential between designers reporting increasing vs. decreasing, a drop from 7% in 2016. However, there’s a distinct difference when broken down by home type: the survey found a 15% differential of architects saying size for custom and luxury homes is increasing, while -31% indicated the same for entry-level/affordable homes.
On a more
unexpected note, demand for open floor plans declined from 56% in 2018 to 45%
this year. Single-floor living, however, remained relatively steady around 50%.
Late last year, AIA’s Q3 poll on other exterior trends found durability and low maintenance the No. 1 popular feature, with 60% of architects reporting increasing interest. This trend is ideally suited to a number of Boral products, including TruExterior Siding & Trim, which offers the look and authenticity of wood with long-lasting durability resulting in minimal regular maintenance, and Grayne engineered composite shingles, featuring the warmth of real cedar with no painting or staining required.
in that quarter’s survey, architects pinpointed Contemporary home styles as the
most popular, with 41% of respondents indicating increasing interest.
Among the most popular neighborhood and community features were infill development (63%), higher-density development (56%), an increase in tear-down projects (55%), and mixed-use facilities (54%).
To see the
full AIA Home Design Trends survey, including an archive of previous quarterly
results, click here.
When it comes to the outside of the home, what does this year hold? A few familiar looks as well as some emerging exterior trends. Here’s what to expect:
• Outdoor living: Demand for outdoor living spaces isn’t abating. In AIA’s annual Home Design Trends survey, architects named the outdoors as the No. 1 specialty room increasing in popularity.
• Low maintenance: This one will also sound familiar—home buyers, particularly younger buyers, simply don’t want to deal with painting, staining, and cleaning their façades and decks. In fact, the AIA survey lists low maintenance as the top product feature increasing in popularity. Expect composites and other low-maintenance materials for decks to continue to grow alongside demand for easy-to-maintain siding materials like TruExterior Siding & Trim, Kleer Lumber, and Grayne engineered siding.
• Darks and lights: Move over, earth tones. Consumers are increasingly drawn to the contrast of dark-colored siding against bright white trim. Trying to achieve this look? TruExterior Siding’s dimensional stability makes it an ideal fit for the darkest of paints, while Kleer trimboard’s TruEDGE technology and UV inhibitors ensure the trim stays brilliant white for years to come.
• Black trim: When trim isn’t white, look to black and dark browns. (Try TruExterior Trim, which can be painted dark hues, including black, without concerns about expansion or warping.) Also increasingly popular—the streamlined, sophisticated look of black window frames.
• Grays (for now): Gray is still a go-to hue, but its popularity could finally be waning. Boral Senior Product Manager Trisha Wagner reports seeing more reds creeping in and believes it may be one of the colors to affect gray’s go-to status.
• Match game: The coordinated look of a matching entry door, garage door, and window trim is in.
• Blending textures: The varied streetscapes created by blending stone and siding textures across the façade continue to dominate. As in 2018, the transitions between textures are a bit more seamless than in years’ past. Versetta Stone siding makes this trend easy, with a panelized format that installs with screws or nails.
• Authenticity: Also returning for 2019 is demand for historic looks brought by siding profiles such as nickel gap, shiplap, and board and batten.
• Modern farmhouse: Like it or not, the modern farmhouse style is sticking around for at least a little longer. Some designers are tiring of the look, but it’s still going to be popular among homeowners both inside and outside the house. “White [board-and-batten] siding delivers a ‘homey look’ and can provide texture and interest to an otherwise flat façade,” the Washington Post reports.
Key drivers of the growth over the next several years, the research firm reports, will be increasing new-home completions, particularly in the South and West, growth in residential re-siding activity, and an increase in light commercial projects such as retail, offices, and restaurants.
The Freedonia Group cited Boral as one of the industry’s leading players, alongside CertainTeed, James Hardie, LP, and Ply Gem.
Outdoor Living Remains Strong
In AIA’s latest Home Design Trends survey, architects indicated that demand for outdoor living is not only popular, but surging. Outdoor living was the most desired feature in the study, with 70% of architects reporting its popularity increasing minus those reporting it as decreasing. This figure was up from 58% in 2016.
By contrast, the next most popular special room was the mudroom, at 36% and declining.
Elsewhere in the survey, low maintenance products continue to be an in-demand product feature, with 63% of architects reporting an increase minus those reporting a decrease, compared to 59% the previous year. The only feature more popular was smart thermostats, at 64%. Synthetic materials were third most popular, rising from 48% to 52%.
Reflecting today’s trends, other special features in higher demand were multi-generational accessibility, first-floor master bedrooms, and wider doorways and hallways.
For remodelers and homeowners looking to maximize return on investment, manufactured stone veneer is a safe bet, according to the Remodeling 2018 Cost vs. Value report. In the annual study, materials such as Boral Versetta Stone® offered 97.1% payback on investment at the national level, second only to garage doors. Exterior facelifts overall also proved high in value.
Published in January, the Cost vs. Value report is an annual survey from Remodeling magazine that offers insights into which remodeling projects deliver the highest perceived return in resale value.
The measurement for manufactured stone veneer is based on replacing a 300-square-foot continuous band of vinyl siding from the bottom third of the front of the home and replacing it with manufactured stone veneer, sills, corners, and an address block. This year’s 97.1% perceived ROI is an increase over 2017’s report, where the material offered an 89% return.
On a regional level, manufactured stone veneer offered the highest returns, of 125.5%, in the Pacific region (Washington, Oregon, California, Alaska, and Hawaii).
Overall, exterior projects are paying off, as well. “Except for the minor kitchen remodel, work done on the exterior of the house generated higher returns than did interior renovations,” the magazine stated.
Indeed, exterior projects made up seven of the 10 projects with the highest returns. Among those was siding replacement, which took the fifth spot with a national average of 76.7% cost recoup, up just a hair from 2017’s report.
Regionally, the Pacific again posted higher returns in the siding category, at 86.6%. ROI was also above average in the South Atlantic (82.2%) and New England (80.2%) regions.
Other highlights from the report:
Compared to previous years, upscale and large projects declined in value. “Growing concerns nationwide about affordability could be leading real estate pros to question moves that would make a house even more expensive at resale than it is now,” the magazine speculated.
Overall, average payback of the 20 common projects in 100 major markets declined, from 57.9% to 56.8%. Remodeling magazine attributes this to rising costs across all 20 projects versus values increasing in just two-thirds of the projects. The magazine expects that trend to continue this year, with high demand from hurricane and fire recovery keeping prices higher.
As indicated in the two siding categories above, tech regions in the West, where inventory is low and housing prices have skyrocketed faster than national averages, are reporting higher returns than most others. “Real estate professionals in Silicon Valley rated 17 of our 20 projects as likely to generate more in resale value than project cost if the home where the work occurred was sold within a year,” Remodeling said. “The same was true for 12 projects in San Francisco and the North Bay market of Santa Rosa and for six projects in Seattle.”