The Business Case for Vinyl Siding

Foundry siding

For your homeowner customers, Foundry siding offers the ideal combination of features: The authentic look of cedar without high maintenance. That means years of curb appeal without worry or hassle. But along with these features that make Foundry an easy sell, vinyl siding also offers a host of benefits directly for you, thanks to easy installation, light weight, and low waste.

Here’s a look at the business benefits of vinyl siding, courtesy of the Vinyl Siding Institute.

Ready to get started? Get inspired by Foundry Siding in our Idea Gallery.

Census: Vinyl Siding One of Leading Residential Cladding Materials

Foundry siding, vinyl siding

As first reported in Eye on Housing, data from the Census Bureau’s Survey of Construction indicate stucco and vinyl were the most common siding material for new single-family homes in 2019, accounting for 27% and 25% of the total, respectively. Stucco was installed on 245,000 home starts and vinyl on 228,000 home starts last year.

Digging deeper into the four regional sectors of the Census data, vinyl siding was far and away the leading material in two regions—the Northeast, at 46,000 homes (74%), and the Midwest, at 71,000 homes (59%). Not surprisingly, stucco and brick were the most-used material in the south, though vinyl still captured 21% of the market there.

Further analysis of nine submarkets by Eye on Housing finds that vinyl was the leading material in four submarkets and the second-leading material in two submarkets. In the Mid-Atlantic region encompassing New York, New Jersey, and Pennsylvania, vinyl accounted for 75% of housing starts, with the next most-used material, brick, at just 9%. In New England, 68% of new homes in 2019 used vinyl, with wood as the secondary material at 19%.

It’s no wonder vinyl siding is the go-to option for new homes—for most products, it offers low maintenance and optimal durability. Foundry Specialty Siding takes those advantages even further, offering the warm, rich look of shake or shingle cedar along with an extensive palette of standard and custom colors. Plus, its profiles virtually eliminate visible seams, furthering the authenticity and enhancing aesthetics versus similar products.

Get inspired in our Idea Gallery or find your local supplier here.

In Life Cycle Analysis, Vinyl Siding Outperforms Fiber Cement

Foundry staggered shake siding, vinyl siding

Vinyl siding is a go-to product for many builders and remodelers, thanks to its affordability, durability, and eye-catching aesthetics. And pros concerned about sustainability can rest assured that vinyl ticks that box, as well.

According to the Vinyl Siding Institute (VSI), analysis by BEES, a tool from the National Institute of Standards and Technology that measures the environmental performance of building products using life-cycle assessment, vinyl siding’s life cycle outperforms that of fiber cement by two times and also has lower global warming impact and ecological toxicity ratings. In addition, fiber cement is responsible for more than 200 times the human health impact, while vinyl creates virtually no manufacturing waste, has significantly lower toxic emissions, and has only 19% of fiber cement’s ozone depletion impact.

These and other findings in the report support the vinyl siding industry’s long-held assertions about the sustainability attributes of vinyl, VSI says, including lighter weight for increased fuel efficiency during shipping, minimal material waste from installation, and durability, as well as the fact that vinyl doesn’t need paint, stain, or caulk. 

These advantages don’t come with sacrifice to aesthetics, which remains a top priority for most consumers. Foundry siding profiles capture the warm look and sought-after curb appeal of cedar. Choose from the charm and custom sophistication of shingles or the bold statement of staggered or split shakes, all with low maintenance and long-term durability.

Dive deeper into the BEES findings in a second report by VSI here.